Create your Black Friday page template for Head of marketing

Master your online marketing with this builder for Black Friday page template for Head of marketing. Try more tools to create an immaculate landing page.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing impact with the Black Friday page template for Head of marketing

Preparing for Black Friday is crucial for any marketing strategy, especially when you're looking to optimize landing pages for high conversion rates. Instapage's powerful platform offers a Black Friday page template designed to help marketers craft landing pages that not only attract but convert visitors effectively during this critical sales period. With features tailored for the marketing department, this template helps you streamline your campaigns and maximize ROI.

Key features of the Black Friday page template

Our Black Friday page template comes with robust features that ensure your landing page stands out and drives sales. Here’s what you can expect:

  1. Responsive Design: The template is fully responsive, ensuring optimal performance on mobile and desktop, capturing all potential customers.
  2. High-Converting Elements: Includes persuasive CTA buttons and lead capture forms strategically placed to maximize conversions.
  3. A/B Testing Capability: Easily conduct A/B tests on different versions of your landing page to see which elements convert best.

Step 1: Customize Your Template

The first step is to tailor the Black Friday page template to your brand's identity. Start by integrating your brand colors, logo, and specific messaging that resonates with your audience. Consider the following:

  1. Branding Elements: Include logos and color schemes that reflect your brand identity.
  2. Copywriting: Write compelling headlines and descriptions that speak directly to the customer’s pain points during the holiday rush.
  3. Imagery: Utilize high-quality images of your products or services to grab visitors' attention.

Step 2: Implement Lead Generation Techniques

To maximize lead capture, incorporate effective lead generation techniques within your Black Friday page template. This will help you gather valuable leads during the campaign.

  1. Special Offers: Include limited-time discounts that create urgency and entice visitors to submit their details.
  2. Newsletter Sign-ups: Offer an exclusive sneak peek of the sale to those who subscribe to your newsletter.
  3. Exit-Intent Popups: Use popups that trigger when a visitor is about to leave your page to capture last-minute leads.

Step 3: Optimize for Performance

Once your page is live, it’s essential to monitor performance and make necessary adjustments. The built-in analytics dashboard in Instapage helps track visitor behavior, enabling optimization efforts.

Regularly analyze heatmaps and user journeys to identify areas of improvement, ensuring that your page remains competitive throughout the Black Friday period.

Leverage Instapage for your Black Friday campaigns to ensure your marketing team can deliver high-converting landing pages quickly. Start today with our user-friendly template.

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