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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create high-converting landing pages with Instapage

Instapage stands out as the most powerful landing page and conversion rate optimization (CRO) platform in the market, specifically designed to empower marketers across various industries like business services, education, and tech. Harnessing the capabilities of Instapage enables you to accelerate your digital marketing campaigns, optimize conversion rates, and maximize your ROI efficiently, regardless of your team's size or your budget.

Exploring the benefits of using Instapage

Utilizing Instapage means gaining access to a plethora of features and resources that enhance your marketing strategy. With over 100 templates and lead generation elements readily available, launching high-converting landing pages has never been easier. This readiness allows you to focus on what really matters: driving results.

  1. Diverse template library: Choose from a variety of conversion-focused layouts aimed at different marketing objectives.
  2. Intuitive interface: Non-technical users can build landing pages without coding, making it accessible to all team members.
  3. Lead generation: Implement strategies that enhance lead capture using pre-built elements seamlessly integrated into your pages.

Step 1: Build a landing page effortlessly

Creating a landing page on Instapage is a straightforward process that can be achieved in a few easy clicks. Follow these steps to get started efficiently.

Step 2: Optimize your landing pages

Optimizing for conversions is critical to ensuring your campaigns deliver results. Consider employing these essential practices:

  1. Leverage A/B testing: Use built-in experimentation features to compare different versions of your pages and assess performance.
  2. Implement heatmaps: Monitor user behavior on your landing pages to identify areas for improvement.
  3. Utilize analytics tools: Analyze key metrics to understand your audience's preferences and tailor content accordingly.

Step 3: Personalize your content

Creating personalized experiences can significantly enhance your audience's engagement. Focus on these personalized strategies:

  1. Dynamic text replacement: Adjust your message dynamically to reflect visitors’ interests and the ads that brought them to your page.
  2. AdMaps: Align specific ads to unique landing pages to create cohesive and targeted marketing messages.
  3. Audience-level metrics tracking: Utilize the data tools in Instapage to monitor how different segments interact with your content.

By following these structured steps, your landing pages will not only meet audience expectations but also encourage action and drive results.

Ready to revolutionize your digital marketing strategy? Start creating impactful landing pages today using Instapage to elevate your campaign performance!

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