Bring your ideas to life with Instapage's basic referral page template
Unleash your creativity with the basic referral page template. Try Instapage today.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A step-by-step guide to creating high-converting landing pages with Instapage
Instapage's powerful landing page and conversion rate optimization (CRO) platform enables marketers to transform their campaigns and maximize ROI. With its array of features, marketers across various sectors—including business services, tech, education, and financial services—can easily design and optimize landing pages that drive results. In this guide, we’ll walk you through the essential steps to create effective landing pages that resonate with your target audience.
Understanding the key features of Instapage
Instapage stands out due to its unique combination of tools and features. From ready-to-use templates to advanced optimization capabilities, here are the standout elements:
- 100+ conversion-focused templates: Select from a library of high-performing designs that cater to various industries, ensuring you never start from scratch.
- Built-in optimization tools: Use A/B testing to evaluate the effectiveness of your pages and heatmaps to understand user behavior.
- Collaboration features: Increase team efficiency with real-time feedback and secure sharing capabilities, enabling faster page production.
Step 1: Select a template
Choosing the right template is crucial for aligning your landing page with your brand and campaign goals. Follow these steps:
- Browse through the curated template library: Instapage offers templates tailored for various sectors, making it simple to find one that suits your campaign.
- Consider your goals: Identify what you want to achieve with your landing page; this guides your template selection.
- Test modifications: Customize the template according to your audience's preferences and campaign requirements.
Step 2: Customize your landing page
Once you’ve selected your template, it’s time to customize it for your audience. Here’s how:
- Use dynamic text replacement: Personalize your content so it resonates with different audience segments.
- Incorporate lead generation elements: Add forms, buttons, or download incentives to capture valuable leads.
- Ensure mobile responsiveness: Test your design across devices to guarantee a seamless experience.
Step 3: Optimize and publish
Optimizing your landing page is key to increasing conversions. Follow these last steps before publishing:
- Conduct A/B testing: Develop variations of your landing page to see what captures your audience's attention best.
- Review performance analytics: Use Instapage’s dashboard to track metrics and assess the success of your page post-launch.
- Launch and promote your landing page: Once satisfied, it’s time to integrate your page into your campaigns.
By following this guide, you can leverage the full capabilities of Instapage to create landing pages that not only look great but also convert potential customers effectively.
Ready to take your digital marketing campaigns to the next level? Start using Instapage today to maximize your ROI!
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started
