Bring your ideas to life with Instapage's basic marketing campaign page template

Unleash your creativity with the basic marketing campaign page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one landing page and CRO platform to supercharge your marketing campaigns

When it comes to creating high-performing digital marketing campaigns, a powerful landing page coupled with strategic conversion rate optimization (CRO) is essential. Instapage offers an unparalleled all-in-one platform that allows marketers to not only launch but also optimize and scale their landing pages effectively, ensuring maximum return on investment (ROI).

Why choose Instapage for your marketing campaigns?

Instapage provides a suite of features designed specifically for marketers, including 100+ ready-to-use templates that help streamline the creation process. With user-friendly tools and features that work for teams of all sizes, you can easily align your marketing strategy with your business goals.

  1. High-converting templates: Instapage offers over 100 pre-built templates that can be customized to fit your campaign needs, saving you time and effort.
  2. Lead generation elements: Integrated lead generation tools help capture essential visitor information, which can drive your marketing initiatives forward.
  3. Analytics dashboard: Monitor your marketing performance with ease using detailed analytics that provide insights into user behavior and conversion rates.

Step 1: Create your landing page

Building a landing page using Instapage is an intuitive process. You can select a template that resonates with your marketing goals and customize it without any coding experience.

  1. Choose a template: Start by selecting from 100+ templates optimized for conversions.
  2. Customize your content: Use Instapage's drag-and-drop editor to add text, images, and forms that reflect your brand's voice.
  3. Publish with one click: Once your landing page is ready, publish it instantly to start driving traffic.

Step 2: Optimize for maximum conversions

Once your landing page is live, it's crucial to monitor its performance. Instapage features built-in experimentation tools to help you make data-driven decisions.

  1. Utilize heatmaps: Heatmaps show where users click most frequently, ensuring your page is structured for optimal interaction.
  2. A/B testing: Conduct A/B tests to compare different versions of your landing page, determining which generates the best results.
  3. Analytics insights: Use the analytics dashboard to evaluate your page’s performance and adjust your strategies accordingly.

Step 3: Personalize your user experience

Personalization can significantly enhance user engagement and conversion rates. Instapage allows marketers to create tailored experiences for their audiences, leveraging data for targeted campaigns.

  1. Dynamic text replacement: Modify text based on the visitor's source or behavior to create a personalized touch.
  2. AdMaps: Align specific ads with tailored landing pages for a seamless transition from ad to landing page.
  3. Audience tracking: Utilize metrics to understand audience behaviors and preferences, guiding your future marketing strategies.

By leveraging features like templates, analytics, and personalization tools, Instapage stands out as a robust solution for marketers eager to enhance their campaign performance.

Ready to elevate your marketing strategy? Start your free trial with Instapage today and experience first-hand how an all-in-one landing page and CRO platform can transform your campaigns.

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