Flexible and basic lead generation page templates

Use basic lead generation page templates and stay true to your brand identity. Resonate with your audience today.

Use basic lead generation page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one guide to using instapage for effective landing page creation

Creating high-converting landing pages is crucial for marketers striving to maximize ROI on digital campaigns. Instapage offers a versatile platform equipped with tools that streamline the process, catering to various budgets and team sizes. This guide will walk you through the essential steps and features of using Instapage effectively.

Understanding the core features of instapage

Instapage provides a comprehensive suite designed to enhance your landing page creation process. With over 100 customizable templates, marketers can start building immediately, reducing the time spent on page creation and allowing for greater focus on content quality. Additional features like A/B testing and analytics facilitate ongoing optimization, ensuring better conversion rates.

  1. 100+ templates: Instapage offers a vast library of templates that are optimized for conversions, making it easier to launch landing pages that perform well from the start.
  2. Easy-to-use page builders: The intuitive drag-and-drop interface allows users without a tech background to create landing pages quickly.
  3. Built-in experimentation: Test different versions of your pages using A/B testing tools to discover what resonates best with your audience.

Step-by-step guide to creating your first landing page with instapage

Start your journey with Instapage by following these key steps to create an effective landing page.

  1. Choose a template: Select a template that aligns with your campaign goals. Ensure it's visually appealing and relevant to your target audience.
  2. Customize content: Tailor your landing page content to speak directly to your audience, utilizing dynamic text replacement to enhance personalization.
  3. Publish and analyze: Once your page is ready, publish it and begin tracking performance metrics through heatmaps and analytics dashboards.

Optimizing for conversions: Tips and tools within instapage

Once your landing page is up and running, focus on optimization to continually improve its performance.

  1. Utilize heatmaps: Gain insights into user behavior and adjust layout elements to enhance engagement.
  2. Run A/B tests: Experiment with different headlines and CTAs to find the most effective combinations. Use Instapage's built-in testing features for seamless execution.
  3. Leverage detailed analytics: Monitor your page's performance using Instapage's comprehensive analytics to make informed decisions based on conversion data.

With these steps, marketers can efficiently utilize Instapage to enhance their landing page strategies and drive successful outcomes.

Begin harnessing the power of personalized, high-converting landing pages today by exploring the features offered by Instapage.

Ready to optimize your digital marketing campaigns with Instapage? Start your free trial now and experience the difference!

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