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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to mastering the instapage platform

Instapage stands out as a leading landing page and Conversion Rate Optimization (CRO) platform with a rich suite of features designed to help marketers maximize their ROI in digital campaigns. With its user-friendly interface and powerful tools, you can establish high-converting landing pages without needing a tech team. In this guide, you will learn how to leverage Instapage effectively to enhance your marketing efforts, especially in sectors like business services, education, and technology.

Understanding the power of landing pages

Landing pages are your gateway to successful marketing campaigns. Instapage offers over 100 customizable templates that cater to various industries, ensuring that you can find the right fit for your audience's preferences. Here's how these templates can benefit your campaigns:

  1. High conversion rates: Each template is designed with proven marketing principles in mind to drive conversions.
  2. Time-saving: Quickly deploy campaigns without having to design pages from scratch.
  3. Tailored solutions: Various templates cater to the unique requirements of different sectors like education, finance, and government.

Creating your first landing page

Building a landing page on Instapage is a straightforward process thanks to its intuitive drag-and-drop builder. Follow these steps to get started:

  1. Select a template: Browse the library and choose a template that aligns with your campaign goals.
  2. Customize your content: Use the visual editor to modify text, images, and lead forms to match your branding.
  3. Publish your page: Once satisfied, hit publish to make your page live instantly, ready to capture leads.

Optimizing your landing page

After creating your landing page, optimization is crucial. Instapage provides several built-in experimentation tools to ensure your page performs at its best. Consider these techniques:

  1. A/B testing: Test different headlines, layouts, and images to determine which combination yields the best results.
  2. Heatmaps: Utilize detailed visual data to analyze how users interact with your page elements, allowing for informed changes.
  3. Analytics dashboard: Assess performance metrics to continuously refine your strategies based on real-time data.

By following these steps, you can genuinely enhance your landing pages’ performance with Instapage.

In conclusion, mastering Instapage can directly lead to increased lead generation and better conversion rates across your digital campaigns.

Ready to transform your marketing strategy? Start your free trial today and experience the capabilities of Instapage for yourself!

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