Bring your ideas to life with Instapage's attractive online shopping page template

Unleash your creativity with the attractive online shopping page template. Try Instapage today.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective landing page template for maximizing conversions

Choosing the right landing page template can have a significant impact on the success of your digital marketing campaigns. Instapage offers a variety of high-converting templates that empower marketers to streamline their efforts, ensuring that each landing page drives leads and maximizes ROI efficiently.

Understanding the value of landing page templates

An effective landing page template helps marketers quickly create pages that resonate with their target audience. Instapage’s templates are designed with conversion in mind, featuring layouts that capture attention and facilitate easy engagement. Adopting a ready-to-use template can save time and resources, allowing teams to focus on other critical aspects of their campaigns.

  1. Customization: Instapage templates are highly customizable, allowing marketers to adjust elements to better match their branding and messaging.
  2. Speed: With pre-built layouts, marketers can launch campaigns faster than ever, accelerating time-to-market for promotional efforts.
  3. Optimization: Built-in analytics and A/B testing features ensure continuous improvement of landing pages, helping to maximize conversion rates.

Step 1: Selecting the right template

The template you choose should align with your campaign objectives and target audience. Here are some key factors to consider:

  1. Alignment with goals: Ensure the template supports your specific marketing goals, whether that's lead generation or product sales.
  2. Audience relevance: Choose a design and layout that resonates with your target demographic's preferences and behaviors.
  3. Mobile-responsive design: Opt for a template that is optimized for different devices to ensure a seamless user experience.

Step 2: Customizing your landing page

After selecting a template, the next step involves customization to fit your brand’s voice and message. Here are some essential aspects to focus on:

  1. Branding: Incorporate your logo, brand colors, and fonts to maintain consistency across all marketing materials.
  2. Content: Craft compelling headlines and copy that speak directly to your target audience while highlighting the unique value proposition of your offering.
  3. Images and videos: Use high-quality visuals to reflect professionalism and enhance engagement, making your landing page aesthetically appealing.

Step 3: Analyzing and optimizing performance

After launching your landing page, the work isn’t finished. Continuous evaluation is key to improving conversion rates. Consider the following:

  1. A/B testing: Run experiments with different versions of your landing page to identify which elements perform best.
  2. Heatmaps: Utilize heatmapping tools to understand how users interact with your page and make adjustments accordingly.
  3. Data analysis: Regularly review analytics to gauge performance metrics and refine your strategies for future campaigns.

By following these steps, marketers can effectively utilize Instapage's powerful landing page templates to enhance their campaigns significantly.

Start maximizing your marketing ROI today by leveraging Instapage's easy-to-use landing page templates. Transform your digital strategy and capture leads effortlessly!

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results