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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for landing page optimization

Instapage stands at the forefront of digital marketing tools, combining powerful landing page and conversion rate optimization (CRO) features that enable marketers to accelerate their campaigns. Whether your goal is to generate leads, boost conversions, or maximize return on investment, this guide will walk you through the essential steps to make the most out of Instapage's capabilities in the context of landing pages.

Understanding the power of Instapage

Instapage is uniquely designed to meet the diverse needs of marketers across various sectors, including business services, tech/SaaS, and education. This flexibility allows teams of all sizes to create high-converting landing pages without the need for extensive coding skills, thus accelerating campaign execution. The platform’s easy-to-use templates and lead generation elements enhance the overall marketing strategy.

  1. 100+ high-converting templates: Choose from a wide array of designs tailored for different industries to jumpstart your campaigns.
  2. Intuitive drag-and-drop builder: The user-friendly interface allows marketers to create and iterate on pages easily, ensuring a faster time to market.
  3. Lead generation elements: Utilize pre-built components that integrate seamlessly to significantly boost lead acquisition and tracking.

Step 1: Launching your landing page

To effectively create a landing page using Instapage, start by selecting a template that aligns with your campaign goals. Follow these steps to ensure a streamlined experience:

  1. Select a conversion-focused template: Choose a design that suits your audience and objectives, ensuring it has the essential elements for conversion.
  2. Customize elements: Use the drag-and-drop builder to modify images, text, and layout as per your branding and message.
  3. Set up tracking: Integrate analytics tools to monitor the performance of your page in real-time.

Step 2: Optimizing for conversions

Once your landing page is live, it's crucial to keep optimizing for conversions. Utilize Instapage's built-in features:

  1. Conduct A/B testing: Run experiments on different elements of your page, such as headlines or call-to-action buttons, to determine what resonates best with your audience.
  2. Utilize heatmaps: Gain insights into user behavior on your page, identifying areas that attract attention and those that don’t.
  3. Analyze metrics: Leverage the analytics dashboard to review performance and iterate on your strategy based on user engagement.

Step 3: Personalizing user experiences

Personalization is key to improving customer experiences. Instapage allows you to deliver tailored content seamlessly.

  1. Dynamic text replacement: Customize your offers based on the keywords used in ads, creating a cohesive journey for visitors.
  2. AdMaps: Align your advertisements with specific landing pages to enhance relevance and drive conversions.
  3. Segment audience metrics: Measure performance at a granular level, allowing for targeted strategies moving forward.

In summary, Instapage provides a robust suite of tools that empower marketers to optimize their landing pages effectively. From initial setup to ongoing optimization, each step is crucial for maximizing ROI.

Ready to take your marketing campaigns to the next level? Start using Instapage today to create highly effective landing pages that drive results.

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