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Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
An all-in-one landing page and CRO platform for maximizing ROI
Instapage is your one-stop solution for creating high-converting landing pages tailored to your marketing strategy. With an array of features designed to optimize your online campaigns, Instapage empowers you to transform your audience engagement and drive better results.
Why choose Instapage for landing page optimization?
Instapage offers a vast library of templates and lead generation elements, making it incredibly easy to deploy effective landing pages. The platform's user-friendly interface granted you the power to launch pages without requiring coding skills. This means faster turnaround times and more efficient campaign executions.
- Ready-to-use templates: Choose from over 100 high-converting templates designed for various industries to get started quickly.
- Intuitive builders: Utilize easy-to-navigate tools and libraries that streamline the page development process.
- Lead generation features: Incorporate built-in elements designed to capture leads and drive conversions effectively.
How to create your landing page step by step
Creating a landing page on Instapage involves a few simple steps:
- Select a template: Browse through our extensive library and choose a design that resonates with your campaign objectives.
- Customize the page: Make modifications using our intuitive drag-and-drop builder, adding elements such as text, images, and lead gen forms.
- Publish and optimize: Launch your page confidently and utilize A/B testing and heatmaps to refine your design and maximize conversions.
Advanced optimization features to maximize performance
Instapage’s built-in optimization tools can help you refine your landing pages:
- A/B testing: Experiment with different versions of your landing page to discover what resonates most with your audience.
- Heatmaps: Gain insights into user behavior and adjust your page elements to align with their interactions.
- Analytics dashboard: Track your performance metrics easily to ensure you’re on the right path to meeting your campaign goals.
In summary, with Instapage, marketers can effectively streamline their campaign management and optimization processes to maximize ROI.
Don’t wait to take your digital marketing strategy to the next level. Start using Instapage to create powerful landing pages that convert.
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