Flexible and AMP home page templates

Use AMP home page templates and stay true to your brand identity. Resonate with your audience today.

Use AMP home page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build amp template

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build instapage amp

How to design landing pages in 5 minutes

Frequently asked questions about amp html template

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Amphome: Your ultimate how-to guide

Creating high-converting landing pages is essential for any digital marketing strategy. With Instapage, marketers can leverage powerful functionalities to accelerate their campaigns. This guide provides a step-by-step approach to utilizing Instapage’s rich features, outlining how to enhance your conversion rates effectively.

Understanding the features of Instapage

Instapage is designed with a variety of features that cater to both novice and expert marketers. With over 100 templates at your disposal and built-in optimization tools, you can create tailored experiences that resonate with your target audience. By utilizing advanced features like A/B testing and heatmaps, it’s possible to refine your landing pages iteratively.

  1. High-converting templates: Choose from a library of over 100 ready-to-use templates designed for various industries.
  2. Intuitive page builder: Drag-and-drop functionality simplifies the creation process without requiring technical expertise.
  3. Optimization tools: Utilize heatmaps and A/B testing capabilities to enhance user engagement and improve conversion rates.

Step 1: Selecting the right template

The first step in creating an impactful landing page involves selecting the right template that aligns with your campaign goals. Consider the nature of your offer and the specific audience you are targeting to choose a layout that maximizes impact.

  1. Identify your target audience: Understand who you want to attract to ensure your template resonates.
  2. Select a relevant layout: Use templates that align with the intent of your campaign, whether it's for lead generation or product sales.
  3. Customize your design: Personalize the chosen template with your brand’s colors, logos, and distinct messaging.

Step 2: Adding lead generation elements

Embedding lead generation elements is crucial for capturing visitor information. Instapage simplifies this process with pre-built forms and call-to-action buttons that can be strategically placed on your landing page.

  1. Use forms wisely: Incorporate forms that are straightforward for users to complete, minimizing fields to boost submissions.
  2. CTA placement: Position call-to-action buttons for maximum visibility, ensuring they stand out.
  3. Lead magnets: Consider offering valuable resources, such as eBooks or discounts, to entice visitors to submit their information.

Step 3: Testing and optimizing

Once your landing page is live, leverage Instapage’s optimization tools to maximize its effectiveness. Regular testing and updates based on performance metrics can significantly enhance your conversion rates.

  1. A/B testing: Implement different versions of your landing page to determine which elements perform best.
  2. Analyze metrics: Use Instapage’s analytics dashboard to monitor engagement and conversion rates.
  3. Iterative improvements: Continuously refine your landing page based on user behavior and feedback.

By following these steps, you can harness Instapage's powerful platform to create landing pages that not only attract visitors but also convert them into leads and customers.

Ready to elevate your digital campaigns? Start using Instapage today to discover how easy it is to create optimized landing pages that drive results.

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