Create AMP competition website from scratch using our lead-focused templates
Drive more leads with Instapage AMP competition website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to optimizing landing pages with Instapage
For marketers looking to accelerate their digital campaigns, Instapage stands out as the most powerful landing page and CRO platform. It provides unique features designed to boost conversion rates, optimize page performance, and maximize ROI. This guide will walk you through the essential steps to harnessing the full potential of Instapage.
Understanding the importance of landing pages
Landing pages are crucial touchpoints in your digital marketing strategy. They serve to convert visitors into leads or customers by providing a focused message, free of distractions. A well-optimized landing page can significantly increase your campaign's effectiveness.
- Clear value proposition: Clearly communicate what you offer and its benefits.
- Strong call-to-action (CTA): Encourage your visitors to take a specific action.
- Responsive design: Ensure your landing pages look great on any device.
Step 1: Choosing the right template
Instapage offers over 100 high-converting templates tailored to various industries. Selecting the right template based on your target audience can speed up the process of launching your campaign.
- Industry-specific templates: Choose from designs suited for business services, education, and more.
- Pre-built lead generation elements: Use forms and buttons designed for maximum conversion.
- Customizable layouts: Make adjustments to fit your brand identity without needing coding skills.
Step 2: Optimizing your landing page
With your template in place, optimization becomes crucial. Use Instapage's built-in experimentation features to run A/B tests and refine your content based on actual user behavior.
- Heatmaps: Analyze where users click and adjust layout accordingly.
- A/B testing: Test different headlines or images to see what resonates best.
- Analytics dashboard: Track performance metrics to identify improvement areas.
Step 3: Leveraging personalization
Personalization is the key to engaging different segments of your audience. Instapage allows for dynamic text replacement and customized experiences based on user data.
- Dynamic campaigns: Use dynamic text to change headlines based on user behavior.
- Ad mapping: Align specific ad messages to distinct landing pages.
- Audience tracking: Monitor metrics to further personalize future campaigns.
In conclusion, optimizing landing pages through Instapage can elevate your marketing efforts significantly. By leveraging templates, focusing on optimization, and personalizing content, you position yourself for improved conversion rates.
Ready to transform your campaigns? Start today with Instapage and discover how easy it is to create high-converting landing pages that drive results.
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