Create AMP author website from scratch using our lead-focused templates
Drive more leads with Instapage AMP author website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A step-by-step guide to mastering Instapage for your landing page needs
Instapage stands out as a leading platform for creating high-converting landing pages that enhance return on investment for digital marketing campaigns. This guide will walk you through the essential steps of using Instapage effectively, ensuring you can maximize every campaign's potential.
Understanding Instapage's functionality
Before diving into creation, familiarizing yourself with the suite of tools Instapage offers is crucial. With over 100 high-converting templates and a user-friendly interface, you can craft tailored landing pages without coding skills. Instapage allows marketers to create personalized user experiences and optimize pages based on audience behavior, which is vital for driving conversions.
- Templates: Choose from a library of over 100 customizable templates designed to convert.
- Lead Generation Elements: Utilize pre-built forms and buttons that integrate smoothly into your pages.
- Analytics Dashboard: Monitor performance metrics to understand what resonates with your audience.
Step 1: Designing your landing page
Creating a landing page starts with selecting a template that aligns with your marketing goals. Choose a layout and personalize it using Instablocks for quick modifications. Ensure that your design captures the essence of your brand while still focusing on user experience.
- Brand Customization: Adjust colors and fonts to match your branding.
- Add Media: Incorporate images or videos that boost engagement.
- Call-to-Action: Create compelling CTAs that prompt users to take action.
Step 2: Optimizing for performance
Once your page is designed, leverage Instapage's built-in optimization tools. By utilizing heatmaps to analyze visitor interactions, you can iterate through A/B testing to find the perfect combination of elements that resonate with your audience.
- Heatmaps: Use heatmaps to identify user engagement hotspots.
- A/B Testing: Run experiments to compare different versions of your pages.
- Conversion Tracking: Monitor changes in conversion rates for data-driven decisions.
Step 3: Collaborating for success
Efficient collaboration among teams enhances productivity. Use the collaborative features within Instapage to provide real-time feedback. Instapage allows team members to review changes, ensuring that everyone is aligned before the page goes live.
- Instant Feedback: Leave comments directly on the page for clarity.
- Real-Time Edits: Make changes collaboratively and see updates live.
- Stakeholder Access: Share pages securely with clients or stakeholders for approval.
Implementing these steps will ensure that your landing pages are not only visually appealing but also optimized for conversions. With Instapage, you can effectively elevate your digital marketing strategy.
Ready to transform your marketing campaigns? Start using Instapage today and experience unparalleled flexibility and control over your landing pages.
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