Bring your ideas to life with Instapage's aesthetic trending page template

Unleash your creativity with the aesthetic trending page template. Try Instapage today.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to optimizing landing pages with Instapage

Effective landing pages are crucial for amplifying your digital marketing efforts, and Instapage offers the tools needed to create high-converting versions quickly and efficiently. With templates designed to enhance lead generation and engagement, your marketing campaigns will see increased ROI and streamlined processes.

Understanding landing page essentials

Before diving into creating your landing pages, it’s essential to grasp the key components that drive conversions. Each element should work harmoniously, enhancing user experience and guiding visitors toward taking action. This involves strategic use of design, content, and calls to action that align with your audience's needs.

  1. Compelling headlines – Capture attention with clear, concise messaging that communicates value.
  2. Visually appealing design – Utilize the power of color, images, and layout to draw users in and keep them engaged.
  3. Strong call-to-action (CTA) – Direct users on exactly what to do next, ensuring the CTA is unambiguous and persuasive.

Steps to create your first landing page

Creating a successful landing page with Instapage is a straightforward process that involves a series of user-friendly steps designed for all skill levels.

  1. Choose a template – Start with one of the 100+ high-converting templates designed for specific industry needs. These layouts are optimized for conversion and ready to be customized.
  2. Customize with the drag-and-drop builder – Use the intuitive interface to add text, images, and elements tailored to your audience's preferences without needing coding skills.
  3. Integrate lead generation elements – Include forms and CTA buttons strategically placed to encourage sign-ups or inquiries, boosting your lead acquisition effectiveness.

Optimization for conversions

After your landing page is live, the next step is to leverage Instapage's optimization features to maximize its performance.

  1. A/B testing – Conduct tests by varying elements of your landing page to see which versions yield better results, informing iterative improvements.
  2. Heatmaps – Utilize detailed analytics to understand where users interact the most, allowing you to fine-tune elements based on actual behavior.
  3. Analytics dashboard – Review comprehensive metrics to assess landing page performance, enabling you to make data-driven decisions for future campaigns.

By following these steps, marketers can harness the full potential of Instapage to create landing pages that not only attract visitors but also convert them into leads or customers.

In conclusion, leveraging the powerful features of Instapage can significantly enhance your landing page strategy. By focusing on templates, optimization, personalization, and collaboration, your marketing efforts can achieve remarkable results.

Ready to transform your marketing campaigns? Explore Instapage today to start your journey toward building high-converting landing pages!

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results