Flexible and accessibility ready black friday page templates
Use accessibility ready black friday page templates and stay true to your brand identity. Resonate with your audience today.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
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An optimized step-by-step guide to using the instapage landing page and cro platform
For marketers looking to enhance their digital marketing campaigns, using a powerful tool like Instapage for crafting landing pages is essential. With its all-in-one functionality, Instapage enables users to streamline their creation processes, optimize for conversions, and maximize ROI. This guide will provide you with step-by-step instructions on leveraging Instapage's capabilities effectively.
Understanding the core features of instapage
Before diving into the specifics of creating landing pages, it's important to familiarize yourself with the key features that make Instapage a powerful choice for marketers. The platform offers over 100 conversion-focused templates, lead generation tools, optimization features, and collaboration capabilities, all designed to enhance your campaigns.
- Diverse template selection: Instapage offers over 100 customizable templates that cater to various industries and marketing needs, allowing marketers to launch effective landing pages quickly.
- Built-in optimization tools: The platform includes A/B testing options and heatmaps to analyze user behavior, helping you fine-tune your landing pages for greater effectiveness.
- Personalization features: With dynamic text replacement, you can tailor the user experience for different audience segments, increasing engagement and conversions.
Creating your first landing page
To get started, follow these steps to create your first landing page using Instapage successfully.
- Select a template: Choose from over 100 high-converting templates that suit your specific campaign needs, saving you time on design.
- Customize your page: Utilize Instapage's intuitive drag-and-drop builder to modify text, images, and layouts, aligning them with your brand identity.
- Implement lead generation elements: Add forms, buttons, and other lead generation elements throughout your page to ensure you capture potential customer information.
Optimizing for conversions
Once your landing page is created, focus on optimization to ensure high conversion rates. Use the following strategies:
- Conduct A/B testing: Test different variations of your landing page to identify which elements produce the best results. Consider changing headlines, images, and calls to action.
- Analyze heatmaps: Utilize Instapage's heatmaps to see where users are clicking and how they navigate through your page, helping you understand what's working.
- Use analytics dashboards: Monitor your page's performance data to gain insights into user behavior and adjust your strategy accordingly.
By following these systematic steps, you can create efficient landing pages that cater to your audience's needs and enhance your marketing strategy with Instapage.
Make the most of your campaigns with Instapage's robust features designed for today's digital marketers.
Ready to elevate your landing page strategy? Sign up for Instapage today and start transforming your digital marketing campaigns.
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