Make your static landing page: The future of marketing

Create your static landing page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Boost results through landing page optimization
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Improve alignment across your creative team sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Static landing page template: Your ultimate how-to guide

Creating a static landing page can be a daunting task without the right tools. Instapage simplifies this process, allowing marketers to craft visually appealing, conversion-focused landing pages quickly and without any coding knowledge. This guide will take you step-by-step through the process of making your static landing page with ease.

Understanding the importance of landing pages

A well-designed landing page is crucial for any marketing campaign. It serves as a dedicated space for your marketing messages, promoting specific products or services while guiding users towards a single call-to-action. This focused approach significantly increases conversion rates while optimizing advertising spend. By using Instapage, you have access to over 100 conversion-optimized templates that cater to various industries, ensuring that every landing page resonates with your audience.

  1. User experience: A good landing page enhances user experience by providing relevant content and clear navigation.
  2. SEO benefits: Optimized landing pages can improve search engine rankings, driving organic traffic.
  3. Higher conversion rates: Targeted landing pages improve the likelihood of conversions compared to generic web pages.

Step 1: Choosing a template

Start by selecting a template that aligns with your goals. Instapage offers a variety of static landing page designs tailored for different industries like tech, education, and financial services. Each template is built with best practices in mind, ensuring that your static landing page is not only visually appealing but also optimized for conversions.

Step 2: Customizing your landing page

Once you have chosen a template, it's time to personalize it. This process can involve adjusting the layout, adding text, images, and ensuring that your branding is consistent throughout. Instablocks can help you drag and drop elements, allowing for seamless customization.

  1. Add compelling headlines that summarize your offering.
  2. Utilize high-quality images relevant to your product or service.
  3. Ensure your call-to-action (CTA) stands out and is clear.

Step 3: Optimize for performance

With your static landing page set up, use Instapage's built-in experimentation features to iterate and improve performance. Conduct A/B testing to determine which elements resonate best with your audience. Analyze visitor interactions through heatmaps to tweak your content for maximum impact.

  1. Regularly review analytics to gauge performance metrics.
  2. Make data-driven adjustments to improve the effectiveness of your CTAs.
  3. Utilize ad tracking tools to measure the success of external campaigns directing to your landing page.

Remember that your static landing page is a crucial touchpoint in your marketing strategy; consistency, testing, and optimization are key to making it successful.

Start creating your static landing page today with Instapage and see how it can enhance your marketing efforts. Explore our extensive library of templates and tools designed for marketers just like you.

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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Frequently asked questions about static vs dynamic website

See static page the feature in action

Driving traffic to your website or landing page is ineffective if visitors quickly leave without engaging. Statistics reveal that 95 to 98% of first-time visitors often do not return, meaning only a few out of every 100 will stay to explore your content. This high drop-off rate can indicate that many pages inadvertently scare potential customers away. In this video tutorial, the focus will be on how to create a high-converting landing page that not only has an appealing design but functions effectively to retain visitors. The presenter will guide viewers through the process, making it possible to build such a page in just a few minutes. Additionally, a specific template will be provided at the end to assist in implementation.

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