Make your tailored squeeze page for Yard workers

A squeeze page is a landing page that is specifically designed to collect email addresses from visitors and potential customers. Squeeze pages are designed to use incentives, scarcity and other psychological tactics in order to squeeze a visitor into providing their email.

Content focus should be narrow and the user path clear. Landing pages with straightforward and simple headlines convert better than those with creative titles. A headline should follow the newspaper model, describing the entire article with focused keywords found in the body content.

Tip #1: Clean, Organized Design An effective landing page design makes smart use of color and eye-catching images. Certain button colors such as red or green are said to increase landing page conversions, but above all make sure that there is a strong contrast between your button color and your background.

In online marketing, a landing page, sometimes known as a lead capture page, single property page, static page, squeeze page or a destination page, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online

With that, heres how to create a squeeze page: What Is a Squeeze Page? Step #1: Write Your Headline. Step #2: Make a Compelling Offer. Step #3: Use Multiple Opt-in Forms. Step #4: Add a Call to Action. Step #5: Use Social Proof. Step #6: Remove Distractions. Step #7: Build Your Squeeze Page.

Keep squeeze page basics like opt-in forms, bullet points, and videos at the top of the page. On the bottom, put more detailed content and product info. Scarcity AKA Missing-Out-Syndrome: Scarcity elements push a user to take advantage of an offer NOW rather than mulling it over.

There are two main types of landing pages: those that are designed to gather information from visitors, and those that are designed to sell a product or service.

Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.

Click here to learn best practices for optimizing landing pages and generating more leads. Use customer testimonials. Emphasize the benefits, not the product/service. Spend time writing a killer headline. Keep your writing simple. Write like a human. Use numbers and get specific. Ask for readers to take action.

The difference between a squeeze page and a landing page is a squeeze page has a singular focus to capture information such as a name or email address while landing pages provide details to visitors about a product or service in an effort to move them toward a conversion.