Make a captivating long-form landing page that makes public art installations shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your public art installations.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Make your long-form landing page for public art installations

Creating a compelling long-form landing page for public art installations can drive meaningful engagement and increase community participation. Instapage offers marketers a flexible and easy-to-use platform that allows you to build visually appealing and conversion-focused pages quickly, removing the need for extensive coding knowledge. With a library of over 100 layouts and customizable Instablocks, you can create a landing page that resonates with art enthusiasts and drives interactions.

Defining your audience and narrative

Understanding the target audience is crucial when making your long-form landing page for public art installations. Identifying key demographics, preferences, and pain points helps tailor content that resonates. Developers and marketers should consider engaging local artists, community members, and potential sponsors in the narrative to foster inclusivity and encourage commitment.

  1. Engage stakeholders: Make sure to involve community leaders and local artists to enrich the narrative and ensure relevance.
  2. Highlight benefits: Clearly articulate what visitors will gain from the installations—whether it's inspiration, education, or community bonding.
  3. Utilize visuals: Emphasize compelling images of past installations to capture interest and create a stronger emotional connection.

Designing the landing page structure

After outlining your narrative, the next step in making your long-form landing page for public art installations is to design its structure effectively. A long-form page should guide visitors naturally through sections that foster understanding and intrigue.

  1. Header and introduction: Use a captivating header that draws visitors in and briefly explains the purpose of the installation.
  2. Section dedicated to featured artworks: Include details about the pieces, artists, and their inspirations, illustrated with high-quality images.
  3. Engagement prompts: End sections with clear calls to action, whether it's inviting viewers to contribute or share their thoughts.

Optimizing for conversion

A well-designed long-form landing page is not just informative but also optimized for conversion. Instapage allows you to utilize built-in experimentation features to test different approaches and understand what resonates best with your audience.

  1. A/B testing: Experiment with various headlines and call-to-action buttons to determine which combinations yield higher engagement.
  2. Analytics dashboard: Use Instapage’s analytics tools to assess performance metrics, such as bounce rates and session times, to refine your strategy.
  3. Heatmaps: Analyze where users click and scroll the most to optimize content placement and improve user experience.

Employing these optimization strategies consistently ensures that your landing page not only shares information but actively converts visitors into supporters.

In summary, making your long-form landing page for public art installations through Instapage empowers marketers to create a rich user experience that fosters community engagement and boosts participation.

Ready to transform how your public art installations are perceived? Start creating your long-form landing page today with Instapage's intuitive features and maximize your impact!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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Tony Wright addresses the misconception that long landing pages do not convert well. He asserts that this is not accurate, as some of the best-performing landing pages are indeed long and provide ample information. He highlights a common fear among marketers regarding scrollable content, yet emphasizes that both long-form and short-form content can be effective. His insights are based on a segment conducted on landing pages, reinforcing the idea that long-form work can deliver positive results. The focus is on overcoming the fear associated with lengthy content and recognizing its potential for effective conversion.

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