Make a captivating lead magnet page that makes walking tours shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your walking tours.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

How to create your lead magnet page for walking tours with Instapage

Creating an effective lead magnet page for walking tours can significantly boost your marketing efforts. With Instapage’s robust landing page builder, marketers in the business services, tech, and tourism sectors can craft highly targeted pages that not only attract but also convert visitors into loyal customers. Here’s a step-by-step guide that incorporates best practices for designing compelling landing pages that convert.

Step 1: Choose the Right Template

Start by selecting a conversion-focused template designed specifically for lead magnets in the walking tours niche. Instapage offers a library of over 100 customizable layouts. Look for templates with high conversion rates and consider the following:

  1. Visual appeal: Choose clean, eye-catching designs that engage users.
  2. Relevance: Opt for layouts that allow integration of tour images or videos.
  3. Mobile optimization: Ensure the template is responsive for mobile users, who make up a significant portion of traffic.

Step 2: Optimize Your Content

Once the template is selected, focus on creating high-quality content tailored to potential customers interested in walking tours. Consider these elements:

  1. Compelling headlines: Use strong, action-oriented language that encourages visitors to sign up.
  2. Bullet points: Clearly outline the value of your lead magnet, such as free guides or discounts on tours.
  3. Calls-to-action (CTAs): Strategically place CTAs throughout the page to guide users toward sign-up.

Step 3: Implement Personalization Techniques

Utilize Instapage’s personalization features to enhance user experience. Personalization can lead to improved conversion rates. Here are several methods:

  1. Dynamic text replacement: Customize messages based on user demographics or interests.
  2. AdMaps: Align specific advertisements with unique landing pages to improve relevance and user engagement.
  3. Heatmaps: Analyze user interactions to understand behavior and refine offering.

With these adjustments, your lead magnet page will be more effective and aligned with your audience’s expectations.

In summary, utilizing Instapage’s features can help you create a powerful lead magnet page for walking tours that attracts and converts visitors.

Ready to start creating your lead magnet? Sign up for Instapage today to begin leveraging these powerful tools for your marketing efforts.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to make your lead magnet page for walking tours in action

See how to make your lead magnet page for walking tours in action

Building an email list is crucial for business success, and a strong lead magnet is essential for attracting qualified leads. A lead magnet serves as an incentive to potential subscribers, offering significant value in exchange for their email address. Instead of simply asking people to subscribe to another email list, focus on their needs—people seek assistance, not just more emails. Therefore, the approach should emphasize how you can help them, rather than promoting your email list. In the video, a three-step formula is presented for creating an effective lead magnet, aimed at converting leads into sales by addressing their needs directly and engaging them with valuable content.

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