Make your tailored lead magnet page for Interaction designers

A lead magnet is a free asset or special deal offered to customers in exchange for their contact details. It can be a discount code, webinar, white paper, ebook, template, or another resource. To gain access to the lead magnet, a consumer must provide their name, email address, and/or company information.

How to plan your lead magnet Make sure it will help you grow your business. Choose a format thats easy and inexpensive to create. Look for content you could recycle. Lean into video or text. Shorter is better. Create the type of content your audience likes best. Target your best audience.

Social media platforms can be great places to offer Lead Magnets to your potential customers for free. You can promote your Lead Magnets in different ways on social media, using organic posts, paid ads, direct messaging, etc.

While a 200 page ebook may appear to offer great value, one of just 40 pages may work better as a lead magnet, because reading it wont seem so daunting. Ideally, lead magnets should offer something that is of immediate benefit.

Free printable, customizable car magnet templates | Canva.

How to plan your lead magnet Make sure it will help you grow your business. Choose a format thats easy and inexpensive to create. Look for content you could recycle. Lean into video or text. Shorter is better. Create the type of content your audience likes best. Target your best audience.

How to create a lead magnet Identify your target audience. Determine what problems your target audience is trying to solve. Discover what pain points your targets encounter while trying to solve those problems. Identify your lead magnets value proposition. Choose what type of lead magnet will deliver the most value.

Broadly speaking, a common conversion rate for an email opt-in landing page is between 5% and 15%. The companies with the most success tend to convert at around 20-25%. And the very cream of the crop achieves conversion rates of 30% or higher. My lead magnet conversion rates have hovered around 50% to 60%.

Top 7 Best Practices for High-Converting Lead Magnets Make it easy to consume. Give your readers a quick win. Make it specific. Guide your audience through change. Focus on one idea. Address a problem that readers are already aware of. Align it with your product or service.

Lead magnets like ebooks, whitepapers and templates work best at the top of the funnel, but you can also offer incentives like webinars, demos, free trials, case studies and discounts to drive conversions near the middle and bottom of the funnel. Use Visme to create high-converting lead magnets in minutes.