Make your personalized lead capture page for home improvement companies

Deliver personalized experiences with lead capture page that build brand trust for home improvement companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Make your lead capture page for home improvement companies with Instapage

Creating an effective lead capture page for your home improvement business begins with understanding your target audience's needs and preferences. Instapage offers a user-friendly platform that allows you to craft landing pages tailored to the nuances of your market, which can significantly impact conversion rates and brand trust.

Identify Your Target Audience

Before diving into the design of your lead capture page, it's crucial to define who your ideal customers are. Whether you're targeting homeowners looking for renovations or commercial entities needing extensive remodeling, segmenting your audience will help tailor your messaging and design. Utilize Instapage's personalization features to deliver relevant content.

  1. Utilize customer personas: Develop detailed profiles based on demographics and pain points to align your content.
  2. Segment your audience: Tailor your page according to different audience needs to enhance engagement and conversion.
  3. Incorporate localized case studies: Showcase your previous work in specific neighborhoods to build trust with potential leads.

Designing the Lead Capture Page

An effective lead capture page should be visually appealing yet functional. Instapage offers over 100 conversion-focused layouts, allowing you to quickly create a page that resonates with your audience while driving conversions.

Optimize for Conversions

Once your page is designed, it’s essential to optimize it for higher conversions. Use A/B testing features to determine which elements perform best. Instapage's analytics dashboard provides valuable insights into user behavior on your page.

  1. Test different headlines: Experiment with various headlines to see which generates the most interest.
  2. Analyze heatmap data: Understand how users interact with your page to optimize layout and content placement.
  3. Conduct A/B tests: Regularly test variations of your landing page to continually enhance performance.

Collaborate and Iterate

Collaboration is key in creating high-quality landing pages. Instapage's instant feedback and real-time editing capabilities streamline the review process, ensuring your page is polished and effective before it goes live.

  1. Use team collaboration tools: Enhance workflow and communication among team members for quicker turnaround.
  2. Involve stakeholders: Share your drafts with outside stakeholders for valuable input and insights.
  3. Iterate based on feedback: Quickly implement suggestions to maximize page effectiveness.

By using Instapage, you can effectively make your lead capture page for home improvement companies that not only increases conversion rates but also builds a trusting relationship with potential clients.

Ready to transform your lead capture strategy? Start creating your high-performing landing page with Instapage today and watch your conversion rates grow!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to make your lead capture page for home improvement companies in action

See how to make your lead capture page for home improvement companies in action

Contractors often ask how to find jobs and acquire more customers. Typically, jobs are secured through government contracts or large commercial projects where bidding occurs among multiple companies. For most contractors, such as remodelers, electricians, and plumbers, customers find them during their search for services. In the past, this was primarily through word of mouth. A potential client would inquire within their social circles—friends, family, or neighbors—about reliable contractors. They would either receive a recommendation for a trustworthy contractor or a cautionary tale about a negative experience with another, highlighting the importance of reputation in securing work.

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