Make your HTML page with A/B testing capabilities: Streamline your processes

Create your HTML page with A/B testing capabilities and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization Boost results through landing page optimization sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pages Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost results Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pages Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaign Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landing Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment across Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Html a your form: Your ultimate how-to guide

Looking to build a HTML page with A/B testing capabilities, but don’t have much experience or on a tight budget? Instapage is your go-to platform for designing stellar landing pages and helping you turn curious clicks into committed leads or growing your email list.

Featuring a user-friendly interface and providing plenty of versatility and customization, our platform gets your products or services in front of your potential audience. With Instapage, you can go live with a website swiftly without investing in expensive materials or learning how to code. And here’s how.

Follow along with our step-by-step guide to make a HTML page with A/B testing capabilities

  1. Use your Google account or log in directly.
  2. In your Dashboard, click Create Page > Choose the page type.
  3. Hit the blank type option to set up your page from the ground up or select from hundreds of templates if you need a starting point.
  4. Give a name to your page > click Edit Design and personalize the layout and components using a website builder. Add catchy visuals and text.
  5. Design and add different forms for your goals. Set up lead notifications, routing, and post-submission confirmations.
  6. Set up and run A/B testing to identify the most efficient design and win more sales opportunities. Supervise user behavior with heatmaps and review essential metrics for insights.
  7. Preview the landing page for final checks. Publish it to your preferred domain or platform for user access.

Whether you own a small company, craft artwork that could benefit from more attention, or just need to market your services, publishing a website is a surefire way to get your goods or competence in front of your target audience and make your brand more visible.

Don’t wait another minute. Create a HTML page with A/B testing capabilities today. Try Instapage!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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Frequently asked questions about html page streamline

See how to make your html page with a/b testing capabilities in action

See how to make your html page with a/b testing capabilities in action

how to run a B test with page sense when you add new elements to your website or modify existing ones you should always ask yourself how will this change affect conversions instead of guessing the answer run an a/b test this way youll be confident that youre only introducing changes to your website that will increase your conversions in this video I will show you how to create an a/b test for a webpage my hypothesis for this test is that if I remove navigation links from my landing page the number of conversions for the primary goal which in my case is a visitor signing up will increase to create a new a be testing in page sense start by clicking on the new a B test button Im calling this zuker landing page a B and I have entered the URL of the landing page on which I want to run the test now in the editor tab you can make the change you want to test here I have removed the navigation links from the page so that the visitors primary focus remains on the main CTA this is the only cha

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