Make your tailored sales page for Online marketing managers

If you want to drive more conversions and sales, here are some best practices to include on your product pages. Clear benefit-driven product copy. A compelling product description can make or break the sale. Make it easy to buy from you. Great imagery. Display social proof. Differentiate yourself from your competitors.

Interest, Desire, Conviction, Action (AIDCA): This formula is perfect for writing sales pages. The framework helps you grab attention with a hook, keep the reader engaged, show them all the benefits, show them everyone else thatʼs benefited, and then drive them to take an action.

Here are 19 tips to help you create a sales page that converts. Understand Your Audience. Create a Value Proposition. Get the Price Right. Determine the Right Length. Nail the Headline and Subheadings. Describe Your Product. Show the Benefit of the Benefit. Get the Language Right.

Some secrets of high-converting sales pages include: A clear and attention-grabbing headline. Credibility and social proof through customer testimonials or reviews. Limited time offers or scarcity tactics to create a sense of urgency. Easy-to-understand pricing and payment options. A persuasive and compelling call-to-action.

Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% these are the landing pages with conversion rates of 11.45% or higher.

The average cost of building landing pages can be between $200-$3000, depending on the level of complexity and features you want in your design. If youʼre building landing pages on an ad-hoc basis, a $3000 budget might fall on the higher end.

High-converting landing pages: Have a strong, contextual hero shot and supporting imagery. Present a single and focused call to action. Clearly state your value proposition with a compelling header and subhead. Outline the features and benefits (with emphasis on the latter)

How to create a sales page in 10 steps Define a goal. Your first step, even before you start creating your sales page, should be to define your goal. Understand the market. Research and select a sales page template. Create an impactful headline. Write customer-focused sales copy. Add visuals. Set a clear CTA. Use trigger words.