Make a captivating pricing page that makes real estate brokerages shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your real estate brokerages.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Eurosport Gets a 30% uplift with Instapage personalization
Boost results through landing page optimization
Eurosport Gets a 30% uplift with Instapage personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Improve alignment across your creative team sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your pricing page for real estate brokerages

Creating an effective pricing page is crucial for real estate brokerages in today's competitive landscape. Instapage's flexible platform empowers marketers to streamline this process, allowing for rapid page creation that enhances brand trust and increases conversion rates. With a library of over 100 conversion-focused layouts and customizable Instablocks, you can develop a robust pricing page without needing any coding skills.

Step 1: Define Your Pricing Strategy

Before diving into page creation, it's essential to establish a clear pricing strategy that resonates with your target market. Analyze local competition within the USA and determine what pricing structures appeal most to potential clients. Personalizing your offerings based on market research can significantly increase your conversion rates.

  1. Consider tiered pricing options: This can cater to different client needs and budgets, increasing accessibility.
  2. Incorporate promotional offers: Seasonal discounts or limited-time offers can create urgency and drive conversions.
  3. Showcase value-added services: Highlighting what sets your brokerage apart can justify pricing and build trust.

Step 2: Leverage Instapage Features

Utilizing Instapage's built-in features can enhance the effectiveness of your pricing page. The platform makes it easy to test variations of your page, ensuring you find the best-performing layouts and content.

  1. A/B testing: Utilize A/B tests to experiment with different headings, pricing models, and layouts.
  2. Heatmaps: These will provide insight into user behavior, helping you understand which elements attract attention.
  3. Analytics dashboard: Access comprehensive metrics to assess conversion rates and make data-driven improvements.

Step 3: Customize Content for Target Audiences

Tailoring your content to align with specific audience needs can significantly boost engagement. Instapage allows you to personalize experiences through dynamic text replacement and targeted content delivery.

  1. Audience segmentation: Create tailored messaging for different segments such as first-time homebuyers or luxury property investors.
  2. Dynamic text replacement: Change on-page text based on user data to create a personalized experience.
  3. Alignment with ads: Use AdMaps to match your ads with corresponding landing pages effectively.

Once you've established a firm price structure and customized your content, the next step is to publish and monitor results. Make adjustments based on performance data to continually optimize your pricing strategy.

Creating a pricing page for real estate brokerages involves defined strategies, leveraging technology, and personalization. Each of these steps, when performed correctly, greatly contributes to higher conversion rates.

Ready to elevate your brokerage's pricing page? Get started with Instapage today to enhance your marketing strategy and see tangible results!

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See how to create your pricing page for real estate brokerages in action

In this video tutorial, the importance of a real estate landing page is emphasized, likening it to a one-page advertisement or elevator pitch essential for conversion. The tutorial discusses elements that make a landing page effective and provides creative inspiration for building your own page. Often referred to as squeeze pages, these are the first interaction prospective clients have with your brand, indicating their interest which you aim to convert into leads. Kyle Handy, a realtor and team leader in San Antonio, Texas, shares his expertise in helping realtors and brokers enhance their business through digital marketing, content creation, and social media, offering proven strategies to generate more leads and close sales.

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