Make your pitch page specifically for Public Relations (PR) professionals

Instapage empowers Public Relations (PR) professionals to reduce costs, increase conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Boost results through landing page optimization
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Power up landing pages with AI Power up landing pages with AI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Improve alignment across your creative team sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your pitch page for Public Relations (PR) professionals with Instapage

Crafting a compelling pitch page for Public Relations (PR) offers an impressive opportunity to showcase your brand. Instapage empowers PR professionals to build captivating, conversion-driven landing pages tailored for targeted audiences in various sectors such as marketing, education, and financial services. With an extensive library of over 100 customizable layouts, you can create pages that resonate, enhance customer loyalty, and ultimately drive higher conversion rates.

Understanding your audience

Identifying your target audience is crucial when creating a successful pitch page. Consider insights such as demographics, behaviors, and preferences while tailoring your messaging. Utilize Instablocks to rapidly assemble foundational structures for your landing page that cater specifically to your audience's needs.

  1. Segment your audience: Cater content for specific groups within sectors like Tech/SaaS or Government.
  2. Define key personas: Understand motivations, needs, and challenges for better content targeting.
  3. Leverage audience data: Utilize analytics to understand on-page behavior and adapt your strategies.

Crafting engaging content

Once you understand your audience, focus on creating engaging content with dynamic text and visuals. Personalizing these elements not only grabs attention but also establishes brand trust. Instapage’s dynamic text replacement allows you to customize messaging for individual segments, increasing engagement.

  1. Utilize persuasive headlines: Create headlines that evoke curiosity and promise value.
  2. Include impactful visuals: Use high-quality images or videos that represent your brand identity.
  3. Incorporate testimonials: Showcase social proof to enhance credibility and trust.

Optimizing for conversions

To maximize the effectiveness of your pitch page, implement optimization techniques. With Instapage’s built-in A/B testing and heatmap analytics features, you can assess page performance and make data-driven decisions that enhance user experience.

  1. Set clear conversion goals: Define what actions you want users to take on your landing page.
  2. Run A/B tests: Experiment with different elements to discover what resonates best with your audience.
  3. Monitor performance metrics: Regularly analyze heatmaps and engagement stats to refine your content.

Successful pitch pages are tailored to each audience and crafted with the intent to convert. By leveraging the intuitive features of Instapage, PR professionals can confidently create effective landing pages.

To start elevating your pitch page strategy, consider utilizing Instapage as your go-to platform for building landing pages. Sign up today to unlock the full potential of conversion-focused page design.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to create your pitch page for public relations (pr) professionals in action

See how to create your pitch page for public relations (pr) professionals in action

In this tutorial, Ashlynn Carter, a conversion copywriter and brand strategist, shares insights on securing podcast interviews, guest posts, and media opportunities. With a background in journalism and experience in marketing and PR at a full-service communications firm, she leverages her knowledge of both pitching and being pitched to provide advice. Ashlynn has successfully landed coverage in notable outlets like Bon Appétit and USA Today. She emphasizes the importance of personal experience and creative strategies in navigating media opportunities, drawing on her journey influenced by her high school aspirations to work in media, alongside her expertise in content creation for various publications.

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