Build an engaging microsite for online sellers

Yes, microsites are still widely used for targeted marketing, Promoting retail stores, outlets or services, and Improving brand awareness. They provide a focused platform to convey specific messages, increasing visibility and engagement.

A microsite is built for a specific purpose and is not a website or landing page. Microsites are small, but that doesnʼt mean theyʼre small company websites. Instead, microsites are sub-websites that focus on a campaign, product, or service rather than the entire company and its offerings.

Best way to create a microsite is to use tools like Carrd, Webflow, or WordPress if you want something fast and customizable without coding. For full control, you can go custom with Next. js or Gatsby, and host on Vercel or Netlify. Done, keep it fast, focused, and mobile-friendly.

The cost of a microsite can vary depending on the features you want to include and the level of customization you need. Generally, you can expect to pay anywhere from $5,000 to $20,000 for a simple microsite.

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyʼre used as a form of branded content thatʼs focused on a particular product or event, or to try to attract a very specific audience.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websiteʼs subdomain and have a different URL than their company websites. These are usually non-application-based sites.

An example might be a business software brand launching a microsite to promote its annual industry trade show. Microsites donʼt have to be confined to just a single landing page, they can feature any number of landing pages needed to support the features or functions of the microsite.