Make a captivating long-form landing page that makes marketing consultancies shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your marketing consultancies.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your long-form landing page for marketing consultancies

Utilizing Instapage's comprehensive landing page creation platform, marketers can create their long-form landing pages with ease, ensuring relevant and engaging content tailored to their audience. With features designed to enhance brand trust and customer loyalty, Instapage makes the marketing process seamless and effective.

Understand Your Audience

Before diving into the creation process, it's essential to research and understand your target audience. This will ensure that the content of your long-form landing page resonates well with potential clients. Key insights to consider include demographics, pain points, and what drives their decision-making processes. Utilize audience analysis tools and data analytics to gather valuable information.

  1. Demographics: Identify age, location, and gender to tailor your messaging effectively.
  2. Pain Points: Understand your audience’s challenges to present your solutions compellingly.
  3. Decision Drivers: Determine what factors lead your audience to convert, such as pricing, service benefits, or guarantees.

Design Your Landing Page

With a clear understanding of your audience, the next step is to design your landing page. Use Instapage’s library of conversion-focused layouts and Instablocks to create a visually appealing and functional page. Keep the layout intuitive, ensuring critical information is easy to find.

  1. Use bold headings to grab attention and encourage scrolling.
  2. Incorporate multimedia elements such as images and videos to engage users visually.
  3. Ensure mobile responsiveness, as a significant number of users will access your page via mobile devices.

Optimize for Conversions

Once your landing page is designed, it's essential to optimize it for conversions. Utilizing Instapage’s A/B testing and heatmaps can provide insights into user behavior. This data will allow you to tweak elements such as call-to-action buttons, form fields, and overall layout to maximize conversions.

  1. Experiment with different headlines or images to see what resonates best.
  2. Adjust call-to-action placements based on heatmap insights to improve visibility.
  3. Utilize analytics dashboards to track performance and make data-driven adjustments.

Having a well-structured landing page is vital for any marketing consultancy aiming to grow conversions. By following these steps, you position your consultancy for greater success through relevant customer experiences and optimized engagement.

Ready to elevate your marketing consultancy with a powerful landing page? Start designing with Instapage today and watch your conversions soar.

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See how to create your long-form landing page for marketing consultancies in action

In this video, we explore long-form sales landing pages, discussing their effectiveness and showcasing examples. Aimed at online business owners, marketers, and those wanting to enhance their digital marketing skills, the video highlights that long-form sales pages excel due to psychological factors. They offer a comprehensive understanding of products or services by detailing features, benefits, and unique selling points, minimizing confusion. Additionally, these pages build trust and credibility by using social proof, which includes customer reviews, testimonials, and case studies. This approach demonstrates to visitors that the product or service is trusted by others, ultimately increasing conversion rates.

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