Make your tailored long-form landing page for Groundsmen

Empower Groundsmen with Instapage to deliver impactful long-form landing page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Boost results through landing page optimization
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Improve alignment across your creative team sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your long-form landing page for Groundsmen with Instapage

Creating a long-form landing page for groundsmen can significantly enhance conversions and drive more targeted traffic. Instapage offers a powerful platform that enables marketers to build effective landing pages quickly and efficiently. By leveraging our library of over 100 conversion-focused layouts, you can easily customize your pages without any coding knowledge, ensuring a seamless experience for your audience.

Step 1: Define Your Goals

Before you dive into the design process, clearly outline the goals of your landing page. Consider what actions you want your visitors to take: signing up for a newsletter, making a purchase, or scheduling a consultation. Establishing these objectives will guide your content and layout decisions.

  1. Identify your target audience: Understand who you want to reach. For groundsmen, this could include landscapers, garden maintenance companies, or homeowners.
  2. Set specific conversion goals: Decide how many leads, sales, or sign-ups you aim to achieve.
  3. Determine the call-to-action (CTA): Choose a compelling CTA that encourages visitors to take the desired action.

Step 2: Craft Compelling Content

Content is king when it comes to landing pages. You need to create engaging and persuasive content that speaks directly to your audience's needs.

  1. Use headlines that grab attention: Start with a powerful headline that addresses the pain points of your audience.
  2. Include informative body text: Use subheadings, bullet points, and images to break down your content and make it digestible.
  3. Incorporate testimonials or case studies: Build trust by showcasing positive feedback from previous clients or successful projects.

Step 3: Utilize A/B Testing

Once your landing page is live, it's crucial to test its effectiveness. A/B testing allows you to compare different versions of your landing page to see which one performs better.

  1. Test different headlines: Experiment with various headlines to see which one yields higher engagement rates.
  2. Vary your CTA placements: Change the position of your CTAs to determine where they get the most clicks.
  3. Analyze on-page behavior: Use heatmaps and analytics to understand how visitors interact with your page.

By following these steps, you can create an impactful landing page that resonates with groundsmen and boosts conversions. The collaborative features of Instapage allow you to get feedback from stakeholders quickly, ensuring your page is polished and ready for launch.

Don't wait to create your highly effective landing page for groundsmen. Start using Instapage today and transform your marketing efforts.

Join thousands of marketers who trust Instapage to simplify landing page creation and optimization.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to create your long-form landing page for groundsmen in action

See how to create your long-form landing page for groundsmen in action

In this video, we explore long-form sales landing pages, discussing their effectiveness and showcasing intriguing examples. Aimed at online business owners, marketers, and those looking to enhance their digital marketing skills, the video emphasizes that long-form sales pages are effective due to their psychological impact. They provide an in-depth understanding of products or services, clearly outlining features, benefits, and unique selling points, which minimizes confusion. Moreover, these pages build trust and credibility by incorporating social proof through customer reviews, testimonials, and case studies, demonstrating that the offerings are credible and valued by others.

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