Make an user-friendly home page for those transitioning from another platform

Instapage empowers you to reduce costs, enhance conversions, and deliver meaningful experiences to your those transitioning from another platform.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Creating Your Home Page for a Seamless Transition From Another Platform

Transitioning to a new landing page platform can be daunting, but with Instapage, you can create your home page effortlessly. Our platform offers easy-to-use templates that are specifically designed to enhance your marketing strategies. Discover how Instapage can help you reduce costs while increasing conversions — all while establishing brand trust and customer loyalty.

Understanding Your Needs

Before diving into the design process, it’s essential to assess what your specific needs are. Consider the following:

  1. Identify your audience: Understanding who your audience is will help tailor your content and design.
  2. Establish your goals: Set clear objectives for your landing page, such as lead generation or promoting a service.
  3. Choose relevant messaging: Make sure your content resonates with your audience’s needs and expectations.

Step 1: Choose the Right Template

Instapage gives you access to over 100 conversion-focused landing page layouts. To choose the right one:

  1. Review existing templates: Start by exploring our library to find a template that aligns with your goals.
  2. Consider A/B testing: Use our A/B testing features to experiment with different templates and increase your conversion rates.
  3. Utilize Instablocks: Leverage our pre-designed sections that can be easily customized to suit your brand needs.

Step 2: Optimize for Performance

Once you've selected a template, optimizing it for performance is crucial for success. Consider the following strategies:

  1. Heatmaps: Utilize our detailed heatmaps to gain insights into user behavior on your page to optimize placement.
  2. Analytics dashboard: Track key performance indicators and adjust your strategy based on real-time data.
  3. Continuously iterate: Use data from A/B tests to refine your landing pages for maximum effectiveness.

Step 3: Personalize Your Messaging

To ensure that your landing page speaks directly to your audience, personalize your content by:

  1. Dynamic text replacement: Customize messaging based on user queries or ad campaigns to resonate more.
  2. AdMaps: Align your ad campaigns with specific pages so that relevant visitors experience consistent messaging.
  3. Audience-level tracking: Analyze visitor metrics on an audience level to refine your strategies.

By following these steps, you will establish a high-performing home page that not only reflects your brand but also connects with your target audience effectively.

Start building your landing page today with Instapage — the flexible and user-friendly platform designed to elevate your marketing success!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your home page for those transitioning from another platform in action

See how to create your home page for those transitioning from another platform in action

If your website is attracting visitors but they are not taking action, you have a conversion challenge. It is crucial to understand the difference between a marketing problem and a conversion problem; if your site is receiving traffic but few conversions, focus on improving site engagement. Consider your website as a store: if people are entering but not making purchases, it indicates a conversion issue. You've already attracted interest in your product or service, which is an achievement. However, visitors may not find compelling information or prompts to guide their decisions to buy, contact, or fill out forms. Addressing these factors is essential for improving conversions and maximizing the effectiveness of your traffic efforts.

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