Make an impressive holding page instantly

Create your holding page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Main illustrationMain illustrationMain illustration
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Boost results through landing page optimization
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Improve alignment across your creative team sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create holding page: Your ultimate how-to guide

Creating a holding page with Instapage is an effective strategy for marketers aiming to enhance brand visibility and boost conversions while minimizing costs. With its user-friendly interface and robust features, Instapage helps you craft tailored landing pages that foster customer loyalty and improve brand trust.

Why a holding page matters

A well-designed holding page is crucial for gathering leads or maintaining interest while your final content is in development. It serves not just as a placeholder but also as a conversion tool, setting the tone for future interactions with your audience. Here’s why you should consider using Instapage for your holding page:

  1. Conversion-focused layouts: Use Instapage’s library of over 100 design options to ensure your holding page is not only visually appealing but also optimized for conversion.
  2. No coding required: Instapage allows marketers to create pages effortlessly without needing technical expertise.
  3. A/B testing capabilities: Optimize your holding page performance through built-in experimental features.

Step 1: Choose a template

Begin your journey by selecting a suitable template from Instapage’s extensive library. Consider templates that align with your brand and message. A simple, clean design often works best by focusing your visitors' attention on the key message.

  1. Select a minimalist design template that aligns with your brand’s voice and aesthetics.
  2. Ensure the template is responsive, making it accessible on all devices, from desktops to mobile.
  3. Utilize the drag-and-drop functionality to effortlessly adjust the layout to suit your needs.

Step 2: Customize your content

Personalizing your content is vital to connecting with your audience. Craft messages that resonate with your target demographic, leveraging Instapage's dynamic text replacement feature to enhance engagement.

  1. Incorporate audience-specific calls-to-action (CTAs) that drive engagement based on your visitors' interests.
  2. Utilize AdMaps to align specific ads with the pages they will see, creating a seamless transition in their journey.
  3. Analyze audience data to tailor the message on your holding page effectively, fostering a more personal connection.

Step 3: Review and publish

Once your content is customized, leverage Instapage's collaboration features to gather feedback from your team or stakeholders. Real-time editing ensures everyone can contribute effectively, aligning your page before going live.

  1. Use the comment feature for feedback and suggestions from team members or external parties.
  2. Conduct a final review using the collaboration tools to ensure accuracy and brand alignment.
  3. Publish the page with just a click, and monitor performance through the integrated analytics dashboard.

Utilizing these steps with Instapage not only helps create effective holding pages but significantly enhances your conversion rates over time. Aim for continuous improvement through A/B testing and audience feedback.

Ready to elevate your marketing strategy with engaging landing pages? Sign up for Instapage today and start crafting personalized experiences that delight your visitors.

Get more out of Create your holding page

Get started
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

FAQs

See how to create your holding page in action

In this tutorial, Christian discusses creating a 'coming soon' page to aid marketing efforts before a business launch. While not mandatory for every business, such a page can act as a valuable temporary destination for building an email list and gathering early customer feedback. Key elements of the page include explaining what is launching, sharing details about the products, the company, and the creator's background. It's essential to communicate a clear timeline for the launch, and adding a countdown timer can enhance urgency. Several apps are available on the Shopify App Store to integrate a countdown timer, which can motivate timely completion of the launch preparations.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started

People also ask about Create your holding page