Make an user-friendly coming soon page for advanced users

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

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Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your coming soon page for advanced users

Creating an effective coming soon page can set the stage for the success of your upcoming launch. Instapage's powerful platform allows marketers to build these pages quickly and effectively, leveraging over 100 conversion-focused layouts that eliminate the need for coding knowledge. This step-by-step guide provides advanced users with the tools and techniques to maximize engagement and drive conversions before their site even goes live.

Understanding the Importance of a Coming Soon Page

A well-designed coming soon page serves as a pre-launch marketing tool, providing potential customers with valuable information about what to expect from your brand. It can capture leads, generate buzz, and foster community engagement prior to your official launch. Not only does it set expectations, but it also aligns with your overall brand strategy, creating anticipation and excitement.

Step 1: Choosing the Right Template

Selecting the appropriate template is crucial for ensuring that your coming soon page resonates with your audience. Instapage offers a variety of templates optimized for conversion that can appeal directly to your target demographics such as tech enthusiasts, educators, and business professionals.

  1. Consider your audience's preferences: Choose designs that visually represent your brand's ethos and appeal to the interests of your target market.
  2. Use mobile-responsive layouts: Ensure your coming soon page is accessible on any device to maximize reach.
  3. Incorporate your branding: Utilize colors, logos, and messaging that align with your brand identity for consistency.

Step 2: Adding Compelling Content

Content is king, even on a coming soon page. Craft engagement-driven content that informs visitors about your product or service. Use Instapage's dynamic text replacement to personalize messages based on audience segments.

  1. Utilize engaging headlines: Capture attention with strong, concise headlines that convey excitement and urgency.
  2. Incorporate countdown timers: Generate anticipation by displaying how many days are left until launch.
  3. Provide subscription options: Include forms for users to sign up for updates, effectively converting visitors into leads.

Step 3: Optimize and Launch

Once your coming soon page is set up, it’s critical to optimize it for maximum engagement. Use Instapage’s built-in A/B testing capabilities to experiment with different designs and content. Analyze visitor behavior through heatmaps to further refine your approach.

  1. Analyze data: Use analytics tools to monitor engagement metrics like bounce rates and time on page.
  2. Run A/B tests: Compare different versions of your page to identify which elements are most effective at driving conversions.
  3. Iterate based on feedback: Gather insights from early visitors to further enhance your landing page before the official launch.

In conclusion, a well-executed coming soon page can significantly influence the success of your launch. By following these steps and leveraging Instapage's powerful tools, you can create an effective pre-launch strategy that maximizes reach and conversion opportunities.

Ready to create your coming soon page? Start today with Instapage and transform your upcoming launch into a success story!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to create your coming soon page for advanced users in action

See how to create your coming soon page for advanced users in action

When you build a new WordPress website, it typically displays a default layout to visitors, which might not be appealing. To improve this, you can set a 'Coming Soon' page to show to visitors while you continue to work on your site in the back end. This way, regular visitors will only see the 'Coming Soon' page, while admins can view the actual website during development. In this tutorial, we will explore two methods to create a 'Coming Soon' page: first, by using a code snippet, and second, through a WordPress plugin. This approach ensures that your website remains presentable to visitors while you prepare your masterpiece behind the scenes. Let's get started.

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