Make an innovative click-through page tailored to family businesses

Instapage enables family businesses to reduce costs, grow conversions, and deliver relevant landing page experiences.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Boost results through landing page optimization
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Power up landing pages with AI Power up landing pages with AI sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Improve alignment across your creative team sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your click-through page for family businesses: A step-by-step guide

Creating a click-through page tailored for family businesses is essential for maximizing online conversions. Instapage's robust platform allows marketers in various sectors—including marketing and advertising, tech/SaaS, and education—to develop high-converting landing pages without needing extensive coding knowledge. By leveraging 100+ conversion-focused templates, you can significantly enhance your brand's online presence and trustworthiness.

Step 1: Choose the Right Template

Selecting an appropriate template is the first crucial step in your landing page development. Instapage offers a library of pre-designed layouts that cater specifically to the needs of family businesses.

  1. Conversion-focused: Each template is designed to maximize conversion rates, utilizing proven layouts that guide the user toward taking action.
  2. Responsive design: Ensure your landing page looks great on any device, crucial for capturing attention on mobile or desktop platforms.
  3. Easily customizable: Modify text, images, and call-to-action buttons to align with your unique brand messaging.

Step 2: Customize Your Content

Once you've chosen a template, the next step involves personalizing it to resonate with your target audience. Instapage empowers you to tailor content dynamically, ensuring each visitor has a unique experience.

  1. Dynamic text replacement: Implement specific keywords and phrases that engage your audience directly, leveraging targeted marketing strategies.
  2. AdMaps: Align your ads with relevant landing pages to boost conversion potential by ensuring consistency across customer touchpoints.
  3. Track audience behavior: Utilize Instapage's analytics dashboard to gather insights on how visitors interact with your content.

Step 3: Optimize and Experiment

Optimization is integral to maximizing the effectiveness of your click-through page. Using the platform’s built-in experimentation features, you can conduct A/B tests and analyze user behavior through detailed heatmaps.

  1. A/B testing: Test different variations of your landing page to identify which elements work best for your audience.
  2. Heatmaps: Visualize where users are clicking on your page, helping refine your layout and calls to action.
  3. Analytics integration: Use data-driven insights to continually adjust and improve your landing pages based on user interactions.

By following these steps, family businesses can effectively create tailored click-through pages that not only elevate brand trust but also significantly enhance customer loyalty and conversion rates.

Engage with your audience by creating high-performing landing pages that reflect the values and identity of your family business.

Start your journey with Instapage today and transform your online marketing efforts into a powerful asset for your family business.

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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A covenant agreement was signed by the narrator and their siblings to maintain their family business as a privately held entity. The business has grown sufficiently to fund new restaurants and reinvest in current ones. However, with growth, third-generation family businesses often face challenges as they can outpace the business's growth. To address this, the family has established an organizational structure, which includes committees, to manage their members—now about 65 from generations two, three, and four. Effective organization is crucial to prevent divisions and conflicts as new family members marry into the family, ensuring the sustainability and cohesion of the family business.

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