Make your black friday page designed for International Education

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in International Education.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Boost results through landing page optimization
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Improve alignment across your creative team sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your Black Friday page for International Education with Instapage

As the global audience grows for educational services, capturing attention during high-traffic seasons like Black Friday becomes essential. Instapage empowers marketers by providing a flexible and easy-to-use platform that allows you to quickly build targeted landing pages. These pages are crafted to resonate with potential international students, enhancing their experience while fostering brand trust and customer loyalty.

Step 1: Define Your Target Audience

To create a compelling Black Friday landing page, understanding who you’re targeting is key. For international education, you might focus on students interested in study abroad programs, degree courses, or certifications. Capturing insights from segmented personas, including age, national backgrounds, and educational interests, helps to tailor your messaging effectively. Consider using personalization strategies to dynamically adjust the content based on user preferences.

Step 2: Build Your Landing Page

Utilizing Instapage’s library of over 100 conversion-focused layouts allows you to design your page without needing technical expertise. Start by choosing a layout that complements your educational offerings, ensuring that it aligns demographically with your audience. Next, incorporate essential elements such as:

  1. A compelling headline that resonates with your audience’s international aspirations.
  2. Engaging visuals such as images or videos showcasing student experiences abroad.
  3. Clear calls-to-action (CTAs) directing users to sign up or learn more about specific programs.

Step 3: Optimize for Maximum Conversion

Once your page is live, leveraging Instapage's built-in experimentation features allows you to run A/B tests. This strategy lets you refine your content based on user engagement metrics. Key optimization strategies include:

  1. Utilizing heatmaps to analyze where visitors interact most on your page.
  2. Implementing dynamic text replacement to personalize the experience based on the user’s location or search terms.
  3. Integrating analytic tools to assess conversion paths and improve overall performance.

Step 4: Launch and Promote Your Page

With your landing page prepared, the next step is promotion. Utilize digital campaigns across platforms frequented by your target audience, such as social media or email marketing. Remember to:

  1. Align your ads to the specific landing pages using AdMaps for better targeting.
  2. Monitor the performance metrics to gauge user engagement post-launch.
  3. Gather feedback from users to identify any areas for improvement.

By adhering to these steps, you will create a resourceful Black Friday page that not only promotes your educational services but actively engages prospective students.

Ready to design your own Black Friday landing page? Sign up for Instapage today and start reaching your goals with custom-tailored landing experiences!

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See how to create your black friday page for international education in action

In this video, Dara Denny, director of growth at the advertising agency Thesis, shares his strategies for preparing clients for Black Friday and Cyber Monday 2021. He works with e-commerce brands that allocate significant budgets for paid social advertising. Denny describes Black Friday Cyber Monday as a major event for marketers, likening it to a 'paid social lollapalooza.' Reflecting on the challenges faced in the previous year, where he felt he didn't fully recover from the experience, he emphasizes learning from those mistakes. Denny aims to provide brand owners and digital marketers insights on offers and strategies to maximize their success during this critical shopping period.

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