Create your A/B testing compatible under construction website

A/B testing allows you to test two versions of a page at the same URL to see which one performs better. Half of your visitors will see one version of the page, while the other half will see the alternate version. You can compare each versionʼs performance in the pageʼs performance data, then select a winning variation.

A/B testing is a controlled experiment in which you run two different product or website versions simultaneously and see which one performs better. For example, you might run your current sales page against a new version with a section that addresses objections.

How to do A/B testing Collect data. Use analytics tools like Google Analytics to identify opportunities. Set clear goals. Define specific metrics to improve. Create test hypothesis. Form clear predictions. Design variations. Make specific, measurable changes. Run the experiment. Split traffic randomly. Analyze results.

To create your Wix A/B test, you need to head to your Editor on your siteʼs dashboard. Click on ʼSiteʼ on the top menu. From the drop-down menu, click on Create Test Site. Now, you can edit your test site to change the elements on your page.

Click + Add and select Quiz. Enter basic info for your quiz / survey: Enter the quiz name under Name of your quiz or survey. Click + Add Questions. Choose what you want to add to your quiz / survey: Question types: When youʼre done, click Save. (Optional) Add a passing grade.

Basic A/B testing only Because Wix only allows one test site per website, you can only run a test with just one variation. This type of test is restrictive, as you cannot run experiments with two variations against a control page.

Placing a test order is possible only with Wix Stores or Wix Restaurants Orders (New). You can preview the checkout process before you launch your online store. This lets you view what customers will see when they make a purchase.