- Home
- Functionalities
- Ab testing cms
Create your A/B testing compatible CMS website
Empower your marketing efforts with Instapage's landing page builder. Design, optimize, personalize, and collaborate seamlessly with our intuitive platform. Enhance conversions, reduce costs, and boost customer loyalty with Instapage.
500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Mobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
A/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Seamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Detailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Integrations with 120+ marketing tools
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.










Create Your A/B Testing Compatible CMS Website with Instapage
Instapage's functionality page is a powerful tool for marketers looking to reduce costs, increase conversions, and create relevant landing page experiences. With Instapage, you can easily build landing pages, optimize them for higher conversions, personalize content for different audiences, and collaborate with team members.
Key Features of Instapage
- 500+ conversion-focused layouts and Instablocks for quick page creation
- Built-in experimentation features for A/B testing and optimization
- Dynamic text replacement and audience-level tracking for personalization
- Collaboration tools for efficient page production and review
How to Get Started with Instapage
- Get a free Instapage account and sign up for a 14-day trial
- Configure your account and provide company details
- Access Dashboard, go to Landing Pages, and click Create Page
- Create a landing page from scratch or choose a ready-made template
- Use design tools to customize your page with blocks, images, fonts, and colors
- Save changes and click Publish to launch your page
- Test, review, and experiment with your pages for optimal performance
Start creating high-converting landing pages with Instapage today and take your marketing strategy to the next level.
Get more out of Create your A/B testing compatible CMS website
Improve your Quality Score with quick load technology for landing pages
Increase conversions with content that aligns with your ads and audiences
Achieve maximum ROI by scaling your marketing initiatives
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Leading the way in building high-performing landing pages
FAQs
What is Instapage's unique value proposition for creating landing pages?
Instapage offers a flexible and easy-to-use page creation platform with 500+ conversion-focused layouts and Instablocks. No developer or coding is required, allowing you to build landing pages quickly.
How does Instapage optimize landing pages for higher conversions?
Instapage provides built-in experimentation features, detailed heatmaps, A/B testing capabilities, and an analytics dashboard to assess performance. These tools help identify areas for improvement and iterate to optimize conversions.
What personalized content capabilities does Instapage offer?
Instapage allows users to create personalized experiences for unique audiences with dynamic text replacement, AdMaps for aligning specific ads to pages, and data tools for tracking metrics at the audience level.
How does Instapage facilitate collaboration in page production?
Instapage features collaboration tools for providing instant feedback, conducting real-time edits, and securely sharing pages with external stakeholders. These features help speed up the review process and streamline page production.
Can Instapage be used to create A/B testing compatible CMS websites?
Yes, Instapage allows users to create A/B testing compatible CMS websites. With its optimization features and experimentation capabilities, you can easily test different versions of your website to improve performance and conversions.
See how to create your a/b testing compatible cms website in action
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages.
Get started

People also ask about Create your A/B testing compatible CMS website
How to build a B testing framework?
Below are the steps you must follow when conducting an A/B check: Define Your Objective. Clearly outline what you goal to attain along with your A/B test. Choose Elements to Test. Create Variants. Implement the A/B Test. Monitor and Collect Data. Analyze Results. Implement Changes.
How to do a B testing on a website?
How does A/B testing work? To run an A/B test, you need to create two different versions of one piece of content, with changes to a single variable. Then, youʼll show these two versions to two similarly-sized audiences and analyze which one performed better over a specific period.
What software is used for a B testing?
1. Hotjar. Hotjar (thatʼs us 👋) is a digital experience insights software that allows you to add qualitative insights to your A/B tests to understand the deeper motivations behind user actions.
Does Wix allow AB testing?
Wix is an easy-to-use website builder that helps businesses launch and run websites with no technical requirements or developers. The platform also includes basic A/B testing functionality with its test site feature.