Make your tailored sales page for Organizational consultants

At its core, the Golden Rule of Consulting emphasizes the importance of empathy and understanding in all client interactions.

For a service business of any type, the pipeline of work is the most critical indicator of business health. Consultancies are no exception. The pipeline represents potential revenue, growth opportunities, resource demands, and recruitment needs. However, managing a consulting pipeline effectively is a challenging feat.

To recap, this is how to create a sales page in a few steps: Define your goal. Understand the market. Research and select a sales page template. Create an impactful headline. Write customer-focused copy. Use trigger words. Use visuals. Set a clear CTA.

The sections that you need on your sales page depend heavily on the decision-making process involved, which means you need to consider things like who youʼre selling to, what type of offer youʼre selling, where traffic to that sales page is coming from, and how much trust youʼve already established with your reader.

What to look for in a sales page 1. Readability 2. Readability at every level 3. Visual appeal 4. Are the benefits clearly stated? 5. Are the features clearly stated? 6. Is the price clearly stated? 7. Does it have credible and relevant social proof?

McKinsey, Bain, and BCG are top strategy consulting firms with low acceptance rates. These firms, known as MBB, serve Fortune 500 companies and offer competitive salaries. MBB firms provide prestigious exit opportunities, often leading to senior roles in various sectors.

Interest, Desire, Conviction, Action (AIDCA): This formula is perfect for writing sales pages. The framework helps you grab attention with a hook, keep the reader engaged, show them all the benefits, show them everyone else thatʼs benefited, and then drive them to take an action.

The average cost of building landing pages can be between $200-$3000, depending on the level of complexity and features you want in your design. If youʼre building landing pages on an ad-hoc basis, a $3000 budget might fall on the higher end.

How to Build a Consulting Client Pipeline Planning: Define your services and ideal consulting clients. Tending: Start sowing seeds for your consulting client pipeline. Thinning: Know when to say no to client prospects. Harvesting: Create a smooth client transition from pipeline to contract.

Whatʼs your process for defining a consulting project? Understand the problem. Define the scope. Set the objectives. Plan the timeline. Assign the roles. Communicate the plan. Hereʼs what else to consider.