Make your personalized product page for real estate companies

Deliver personalized experiences with product page that build brand trust for real estate companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your product page for real estate companies effectively with Instapage

Creating targeted landing pages is crucial for real estate companies aiming to maximize lead generation. Instapage's flexible platform allows you to design stunning, conversion-focused product pages without coding, enhancing your marketing strategies.

Understanding Your Audience

Before diving into page creation, it's essential to analyze your target audience. Key considerations include demographics, interests, and behavior patterns specific to real estate buyer segments. This understanding will inform your content, design, and overall messaging.

  1. Identify Target Segments
  2. Use analytics to discover who is interacting with your website and tailor content to these segments.
  3. Evaluate User Needs
  4. Understand what potential clients look for in property listings and cater to these specific needs.
  5. Leverage Local Insights
  6. Incorporate regional market data to resonate more with local prospects.

Designing Your Landing Page

Now, start building your product page with Instapage's customizable layouts. Utilizing over 100 templates ensures your design stands out.

  1. Select a Template
  2. Choose a real estate template from our library that aligns with your branding and goals.
  3. Customize with Instablocks
  4. With Instablocks, integrate various components like testimonials, property details, and call-to-actions easily.
  5. Incorporate Visuals
  6. Add high-quality images and videos of properties to engage visitors visually.

Optimizing for Conversions

After designing your page, it’s time to optimize for conversions. Use built-in tools to ensure your page performs effectively.

  1. Conduct A/B Testing
  2. Experiment with different headlines or images to determine what drives the highest engagement.
  3. Utilize Heatmaps
  4. Analyze visitor behavior to see where users click most frequently and adjust your layout accordingly.
  5. Monitor Analytics
  6. Review performance metrics regularly to understand lead conversions and optimize strategies.

By following these steps, you can create an impactful product page that effectively caters to the needs of real estate buyers, leveraging data to drive conversions.

Ready to elevate your real estate marketing strategy? Start creating tailored landing pages with Instapage today and boost your conversions.

For more information on how Instapage can support your marketing efforts, visit our website and discover the tools at your disposal.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See how to build your product page for real estate companies in action

See how to build your product page for real estate companies in action

In this tutorial, Charlie Cameron, a realtor and team leader with eXp Realty, shares how to set up a Google My Business page to attract free traffic from potential clients every month. He emphasizes his mission to assist real estate agents in growing their businesses and enjoying a freedom lifestyle. The video will guide viewers through the straightforward process of creating a Google My Business page alongside his teammate, Tory from the Lion League at eXp. Charlie also encourages viewers to subscribe for his next video, which will cover seven effective tips for generating free traffic using Google My Business. He notes that many realtors overlook these strategies, making it a valuable opportunity for those who implement them.

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