Make your tailored pitch page for Product marketing managers

Empower Product marketing managers with Instapage to deliver impactful pitch page experiences and boost conversions.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
HelloFresh speeds up landing page production by 33% with Instapage
Boost results through landing page optimization
HelloFresh speeds up landing page production by 33% with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Improve alignment across your creative team sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your pitch page for product marketing managers

Creating a compelling pitch page is essential for product marketing managers in today’s competitive landscape. Instapage offers marketers the tools to design and publish high-converting landing pages swiftly, ensuring a streamlined workflow that enhances audience engagement and conversion rates. This guide will walk you through the steps to build your pitch page effectively, leveraging Instapage's unique advantages.

Step 1: Define Your Goals and Target Audience

The first step in building your pitch page is to clearly define your objectives and who your audience is. Understanding the specific needs of marketers in various sectors such as Tech/SaaS, Education, and Financial Services will allow you to tailor your messaging. Ask yourself:

  1. What is the primary goal of my pitch? Are we aiming to inform, persuade, or convert?
  2. Who are the key stakeholders we want to reach within our target industries?
  3. What action do we want visitors to take after viewing the page?

Step 2: Choose the Right Template and Customize

Once you've set your objectives, it's time to choose a fitting template from Instapage's library of over 100 layouts focused on conversion. Opt for one that aligns with your brand’s goals and aesthetic.

  1. Select a template designed for lead generation if that’s your primary conversion goal.
  2. Customize the colors, fonts, and images to reflect your brand identity.
  3. Incorporate elements such as testimonials or case studies relevant to your audience.

Step 3: Optimize your content for conversions

With your page set up, focus on optimizing the content. This step is crucial for enhancing user experience and boosting conversion rates. Use Instapage’s built-in optimization features, including A/B testing and heatmaps, to gather insights.

  1. Utilize dynamic text replacement to personalize messaging based on ad campaigns.
  2. Conduct A/B tests on different headlines or CTA buttons to see which drive more conversions.
  3. Analyze heatmaps to understand visitor behavior and adjust layout accordingly.

In conclusion, by defining your objectives, choosing the right template, and optimizing your content, you will create effective pitch pages that resonate with your audience while maximizing conversions.

Start building your pitch page on Instapage today and experience how easy it is to create high-quality landing pages that truly engage your audience!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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See how to build your pitch page for product marketing managers in action

In this video tutorial, the presenter discusses the essential components of a pitch presentation, emphasizing the need for eight specific slides. The aim is to streamline the creation process and provide guidance amidst the plethora of resources available. The presenter introduces the topic by referencing their ninth video in a 100-day YouTube challenge, reiterating the importance of addressing key bullet points when designing any presentation, whether for live pitching or sharing with interested parties. Drawing on their experience as a venture capitalist in London, where they invested in successful companies like Farfetch and Vestiaire Collectif, as well as their role in running an investor accelerator in Oslo, they aim to impart valuable insights into effective presentation strategies.

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