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Make your opt-in page: Excite your visitors
Create your opt-in page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.
500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Mobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
A/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Seamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Detailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Integrations with 120+ marketing tools
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.










Your opt in page: Your ultimate how-to guide
Seeking ways to build a opt-in page, but don’t have much experience or on a tight budget? Instapage is your go-to solution for designing stellar landing pages and helping you turn curious clicks into committed prospects or growing your subscriber list.
Offering an intuitive interface and providing a lot of flexibility and customization, our platform gets your products or services in front of your potential audience. With Instapage, you can launch a website swiftly without investing in expensive resources or learning how to code. And here’s how.
Follow along with our step-by-step guide to make a opt-in page
- Utilize your Google account or log in directly.
- In your Dashboard, click Create Page > Select the page type.
- Click the blank type option to set up your page from scratch or select from hundreds of templates if you need a place to start.
- Give a name to your page > hit Edit Design and personalize the layout and elements utilizing a website builder. Add catchy images and text.
- Design and add different forms for your goals. Set up lead alerts, routing, and post-submission confirmations.
- Set up and run A/B testing to identify the most effective design and win more prospects. Supervise user behavior with heatmaps and review vital metrics for insights.
- Preview the landing page for final checks. Publish it to your preferred domain or platform for user access.
Whether you own a small company, create artwork that could benefit from more attention, or just need to promote your services, publishing a website is a surefire way to get your goods or skills in front of your potential customers and make your brand more visible.
Don’t wait another minute. Create a opt-in page now. Try Instapage!
Get more out of Build your opt-in page
Improve your Quality Score with quick load technology for landing pages
Increase conversions with content that aligns with your ads and audiences
Achieve maximum ROI by scaling your marketing initiatives
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Leading the way in building high-performing landing pages
Frequently asked questions about make opt in page
How does Instapage benefit me?
Instapage is a straightforward solution that allows marketing specialists and SMBs across industries to quickly and professionally develop landing pages for various marketing campaigns. When you register for an account on Instapage, you get access to user-friendly and robust website development and optimization tools collected within a single solution. Instapage allows you to speed up the website building process and minimize the costs associated with visibility optimization to maximize your conversions and attract more leads to your campaign.
What is the easiest way to make a opt-in page?
Instapage is an excellent choice for all companies and individuals. Companies planning to launch a specific marketing campaign with highest efficiency can simply register for an account and test its functionality for 14 days, completely at no cost. You’ll not only be able to create a opt-in page hassle-free but also launch tests for your campaign, monitor and improve conversion rates, and much more.
How long does it take to build a opt-in page?
It depends on your familiarity with the platform and the complexity of your design. You can build everything from scratch, although it may take longer. However, with a clear vision, custom visualization materials, and ready-made templates offered by Instapage, anyone can make a opt-in page within hours. Use the Help option to get useful recommendations at each stage of your work to complete it in less time, or contact our support via the Live chat in case of any issues.
What integrations does Instapage offer?
Instapage provides multiple software integration options to help you reach the highest-converting outcomes. You can connect it with widely used CRM systems (like Salesforce), email marketing tools, marketing automation, analytics, advertising applications, etc. Examine the pricing page to make sure what integrations are a part of your subscription plan, or contact our team if you need to connect your account with a custom app to achieve your goals.
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People also ask about Build your opt-in page
What does an opt-in form look like?
Opt-in forms are deceivingly simple: a bit of copy, a few form fields, and a call to action button. Just throw that on your website, and youre good to go, right?
What is the difference between squeeze page and optin page?
Landing pages, also called squeeze pages or opt-in pages are one of the most misunderstood pieces of the online marketing process. Too often a landing page is simply tossed together to promote or sell a marketers latest product or freebie.
What means opt-in?
phrasal verb opted in; opting in; opts in. : to choose to do or be involved in something. The company offered a new health insurance plan so that more workers would opt in.
What is the difference between opt-in page and sales page?
An opt-in page delivers a free resource in exchange for marketing information, and a sales page gives access to an offer in exchange for money. A landing page can be identified as both an opt-in page or a sales page, depending on the overall goal of the page.
How to do an opt-in page?
Opt-in Page Best Practices Your opt-in page should be clear and concise. Your opt-in form should be short and simple. Make sure your opt-in form is above the fold. Use compelling opt-in forms and headlines. Test different opt-in pages and forms to see what works best for you.
How do I find opt-in pages?
Opt in page checklist: 8 ways to drive traffic Promote your lead magnet on social media. Write a blog post that teases the lead magnet. Showcase the lead magnet in your newsletter. Include CTAs to your lead magnet in related blog posts. Optimize your the page for search engines.
What does opt-in page mean?
An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.
Is a squeeze page the same as an optin page?
Landing pages, also called squeeze pages or opt-in pages are one of the most misunderstood pieces of the online marketing process. Too often a landing page is simply tossed together to promote or sell a marketers latest product or freebie.