Make your opt-in page: Excite your visitors

Create your opt-in page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Boost results through landing page optimization Boost results through landing page optimization sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Improve alignment across your creative team sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Build landing pages 500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost results Mobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pages A/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaign Seamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landing Detailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across Integrations with 120+ marketing tools
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Make opt in page: Your ultimate how-to guide

Seeking ways to build a opt-in page, but don’t have much experience or on a tight budget? Instapage is your go-to solution for designing stellar landing pages and helping you turn curious clicks into committed prospects or growing your subscriber list.

Offering an intuitive interface and providing a lot of flexibility and customization, our platform gets your products or services in front of your potential audience. With Instapage, you can launch a website swiftly without investing in expensive resources or learning how to code. And here’s how.

Follow along with our step-by-step guide to make a opt-in page

  1. Utilize your Google account or log in directly.
  2. In your Dashboard, click Create Page > Select the page type.
  3. Click the blank type option to set up your page from scratch or select from hundreds of templates if you need a place to start.
  4. Give a name to your page > hit Edit Design and personalize the layout and elements utilizing a website builder. Add catchy images and text.
  5. Design and add different forms for your goals. Set up lead alerts, routing, and post-submission confirmations.
  6. Set up and run A/B testing to identify the most effective design and win more prospects. Supervise user behavior with heatmaps and review vital metrics for insights.
  7. Preview the landing page for final checks. Publish it to your preferred domain or platform for user access.

Whether you own a small company, create artwork that could benefit from more attention, or just need to promote your services, publishing a website is a surefire way to get your goods or skills in front of your potential customers and make your brand more visible.

Don’t wait another minute. Create a opt-in page now. Try Instapage!

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Improve your Quality Score with quick load technology for landing pages

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Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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Frequently asked questions about make opt in page online

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See make your opt in page feature in action

In this tutorial, Franklin Mellow explains how to create an opt-in page for online marketing. An opt-in page is designed to collect visitor information, such as names, phone numbers, and email addresses, in exchange for free value, commonly referred to as lead magnets. The process begins when visitors see a pop-up offering a free gift or advertisement. Clicking the button directs them to a page where they need to provide their details, like name and email, to access the gift. This opt-in page is the starting point for the funnel sequence utilized by online marketers, making it essential for anyone engaged in online marketing, including those using free marketing techniques.

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