Build an engaging one pager for intermediates

Your one-page brief should include: Your name and contact information. Your key message. The problem as you see it. Background on the issue and, if appropriate, your past involvement in it. The rationale for your solution. Your recommendations.

The Anatomy of a One-Pager Company logo. Include your company logo prominently on the page. About. Provide a brief elevator pitch that covers who you are, what makes you unique, and why readers should care. Problem statement. Features and benefits. Social proof. Call to action. Contact info.

Gather ideas Start with the basics. About pages donʼt have to be cutesy or clever. Share your experience. What are you most proud of? Show your passion. Donʼt be afraid to get personal, especially in your bio. Link it up. Tell us what to do next. Make it sound like you. Be honest. Keep it short and sweet.

Be original, be real and be factual in your description. Write what you are and what you think about yourself. Include how did you grow up and what inspired you the most, your struggle and ambition in life.

How to make a 1 pager? Gather pertinent information on the business, including performance metrics and team bios. Set a goal of the one pager and remember your audienceʼs expectations. Use a template to structure the content in a logical format. Add your branding to the template.

11 one-pager templates Company name and logo. Brief overview. Problem statement. Solution. Key benefits/features. Target market. Future objectives. CTA.

How to write an About Me page Consider your audience. As you begin to write your About Me page, consider who your target audience is. Make it personal. Share your values. Add a photo. Share your professional journey. Include links. Share any testimonials. Provide your contact information.

Students might include quotations, ideas, images, analysis, key names and dates, and more. They might use their one-pagers to make connections to their own lives, to art or films, to pop culture, to what theyʼre learning in their other classes. They might even do it all.

Donʼt get too detailed or technical in your one-pager. You want to hook the reader, stoke their interest, and drive them to reach out for more information. Thatʼs it. Stick to the big picture and your unique selling points and save the more detailed conversation for later.