Make a custom microsite for Benefits administrators

A microsite is built for a specific purpose and is not a website or landing page. Microsites are small, but that doesnʼt mean theyʼre small company websites. Instead, microsites are sub-websites that focus on a campaign, product, or service rather than the entire company and its offerings.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websiteʼs subdomain and have a different URL than their company websites. These are usually non-application-based sites.

Key Differences: Microsites vs Landing Pages Landing Pages: Best for specific, transactional goals such as sign-ups or purchases. Microsites: Ideal for broader campaigns, product launches, or events requiring in-depth information and interaction.

The short answer is yes. Not only do websites remain relevant, but they might actually be more valuable than ever.

Best way to create a microsite is to use tools like Carrd, Webflow, or WordPress if you want something fast and customizable without coding. For full control, you can go custom with Next. js or Gatsby, and host on Vercel or Netlify. Done, keep it fast, focused, and mobile-friendly.

Yes, microsites are still widely used for targeted marketing, Promoting retail stores, outlets or services, and Improving brand awareness. They provide a focused platform to convey specific messages, increasing visibility and engagement.

The cost of a microsite can vary depending on the features you want to include and the level of customization you need. Generally, you can expect to pay anywhere from $5,000 to $20,000 for a simple microsite.