Make your personalized long-form landing page for website builder companies

Deliver personalized experiences with long-form landing page that build brand trust for website builder companies and foster customer loyalty.

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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your long-form landing page for website builder companies with Instapage

Creating a long-form landing page is essential for maximizing conversions in any digital marketing strategy. Instapage empowers marketers to easily build these powerful pages, reducing costs while enhancing user experience and brand loyalty. By leveraging a library of over 100 conversion-focused layouts and Instablocks, you can design impressive landing pages without needing to code or involve developers.

Why long-form landing pages matter

Long-form landing pages allow for detailed storytelling, capturing audience attention more effectively than short-form counterparts. They're especially useful for complex offerings in sectors like tech, education, and financial services. These pages nurture leads through informative content and persuasive calls to action, leading to higher conversion rates. Long-form landing pages combined with optimization tools foster trust, encouraging visitors to engage and convert into loyal customers.

  1. Increase brand trust: Long-form content builds credibility and establishes authority in your industry.
  2. Improve SEO rankings: Detailed content with relevant keywords helps improve search visibility.
  3. Enhance user engagement: Visitors spend more time on informative pages, increasing the likelihood of conversion.

Step 1: Define your audience

Understanding your target audience is the first step toward creating an effective long-form landing page. For organizations in business services, marketing, tech/SaaS, and beyond, tailor your content to meet the unique needs and preferences of your audience. Use Instapage's audience segmentation tools to gather insights and data on your visitors, allowing you to create personalized experiences.

Step 2: Create compelling content

Your landing page content must resonate with your audience. Focus on their pain points and how your services provide solutions. Utilize Instapage's built-in experimentation features to optimize your landing page based on audience feedback and interaction. Here’s what to focus on during content creation:

  1. Clear headings and subheadings: Use these to guide visitors through your content logically.
  2. Engaging visuals: Incorporate images, videos, and infographics to capture attention.
  3. Strong calls to action: Encourage visitors to take action with clear, actionable CTAs throughout.

Step 3: Optimize and test

Once you've built your long-form landing page, optimization becomes crucial for higher conversion rates. Use Instapage's analytics dashboard to monitor performance. Track heatmaps to see where visitors engage most with your content and run A/B tests to refine your messaging.

  1. Test different headlines: Experiment with various headlines to see which versions resonate more equally with visitors.
  2. Adjust content placement: Try rearranging content sections to optimize user flow.
  3. Analyze results: Use metrics from A/B testing to identify what works and implement changes accordingly.

In summary, building an effective long-form landing page requires understanding your audience, creating engaging content, and continuous optimization to drive conversions.

With Instapage, you can streamline the process of building your long-form landing pages as well as enhance your marketing strategy. Start creating today to elevate your brand and improve your conversion rates.

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to build your long-form landing page for website builder companies in action

If your website attracts visitors but they leave without taking action, you face a conversion challenge. Jamal from HubSpot explains that your site is like a store: if it's empty, there may be a marketing or product issue, but if it's full yet few people buy, you have a conversion problem. The positive aspect is that since visitors are coming, it indicates interest in your product or service. However, once on your site, users may not be finding the information or prompts they need to feel confident in buying, contacting, or filling out forms. Addressing this gap is crucial for effective conversion and to make sure that your site serves its ultimate purpose.

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