Make your long-form landing page designed for Sales Management

A long-form landing page is a regular landing page that leverages length to educate visitors about the product/service and persuade them to take action. Businesses that sell products or services that cost a lot, are complicated, or require a big commitment use these landing pages.

In short, a sales page is a landing page but different from a homepage. A sales page and a landing page are both crafted specifically to encourage people to convert. While landing pages are virtually the same as short-form sales pages, long-form sales pages tend to be more detailed than a typical landing page.

The length of a sales page is usually longer than a landing page. While a landing page can have less than 500 words, a long-form sales page can have up to 5000 words. A sales page is lengthy because it shows off features, benefits, and potential uses of a product/service to a lead.

When used correctly, a long-form sales page can significantly impact conversions. But when used incorrectly, it can overwhelm and frustrate prospects into clicking away. So its important to know when its the right tool for the job.

#1. Understand Your Target Audience. #2. Create a Value Proposition. #3. Determine the Length of Your Sales Page. #4. Write Interesting Headings and Subheadings. #5. Describe Your Product. #6. Minimize Distractions. #7. Include Multiple CTAs.

How to Structure a Long-Form Landing Page for Maximum Conversions Headline. This is the most obvious feature of a long-form or short-form landing page. Subheadline. Every great headline is followed by a subheadline. Image. Video (if applicable) Brief copy. Call to action. Trust signals. Explanation of the product or service.

How to create a sales page in 10 steps Define a goal. Your first step, even before you start creating your sales page, should be to define your goal. Understand the market. Research and select a sales page template. Create an impactful headline. Write customer-focused sales copy. Add visuals. Set a clear CTA. Use trigger words.

There are 10 steps to follow when creating a general long-form sales page: 4.1. Headline, followed by a sub-headline. 4.2. Images and graphics. 4.3. Video. 4.4. Brief copy. 4.5. Call to action. 4.6. Trust signals. 4.7. Benefits of the product or service. 4.8. Explanation of the product or service.