Make your personalized home page for real estate companies

Deliver personalized experiences with home page that build brand trust for real estate companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Boost results through landing page optimization
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Power up landing pages with AI Power up landing pages with AI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Improve alignment across your creative team sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your home page for real estate companies with Instapage

Creating an effective home page for real estate companies is crucial in driving lead conversions. Instapage empowers marketers by providing a user-friendly platform that allows quick page setup with over 100 conversion-focused landing page templates. This approach minimizes costs while maximizing conversion potential, particularly for marketing professionals in sectors like business services, tech, and real estate.

Step 1: Design Your Landing Page

Start your real estate landing page by leveraging the flexibility of Instapage's templates. By choosing from a library of pre-designed layouts, you can create a visually appealing and functional home page quickly, without needing any coding expertise. Here’s how:

  1. Select a template that aligns with your brand identity: This ensures that your landing page resonates with your target audience.
  2. Customize elements such as colors, fonts, and images to reflect your unique properties: Personalization boosts engagement.
  3. Incorporate clear calls-to-action (CTAs) like 'Schedule a Viewing' or 'Get a Free Market Analysis' to guide user behavior: Clear CTAs increase conversion rates.

Step 2: Optimize for Conversion

Once your page design is established, focus on optimization for higher conversion rates. Utilize Instapage’s built-in experimentation tools to refine your approach:

  1. Use heatmaps to analyze visitor behavior: Understand which parts of your home page attract the most attention.
  2. Conduct A/B testing on different headlines and images: This will reveal which versions yield better user engagement.
  3. Monitor performance with the analytics dashboard: Details such as conversion rates and visitor flow help inform further adjustments.

Step 3: Personalize Audience Experiences

Tailor your page content to specific segments of your audience. Using features like dynamic text replacement, you can ensure that your messages speak directly to the needs of different user groups:

  1. Implement dynamic text based on referring ads: This keeps your message consistent and relevant, enhancing user experience.
  2. Utilize AdMaps to align specific ads with unique landing pages: Customized pages improve conversion efficiency.
  3. Track audience-level metrics to refine your strategies based on performance data: Insight-driven adjustments lead to better ROI.

By incorporating these crucial steps, your home page will not only attract visitors but also effectively convert them into leads. Using Instapage's unique features, real estate marketers can enhance their online presence significantly.

Scale your real estate marketing efforts and build a home page that attracts, engages, and converts visitors. Start using Instapage today to access a suite of powerful tools designed for optimal conversion.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your home page for real estate companies in action

See how to build your home page for real estate companies in action

Your real estate landing page serves as a crucial first impression for potential clients, akin to a one-page advertisement or an elevator pitch. In this video, we'll explore various elements that contribute to effective landing pages, also referred to as squeeze pages, which are vital for conversion. The focus is on how to design your landing page to attract and convert interested visitors into leads. We will analyze 15 popular landing page examples to provide creative inspiration for your own page. I'm Kyle Handy, a realtor and team leader in San Antonio, Texas, dedicated to helping real estate professionals grow their businesses through digital marketing and proven strategies for acquiring more leads and successful closings.

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