Make your personalized black friday page for news companies

Deliver personalized experiences with black friday page that build brand trust for news companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your black friday page for news companies with Instapage

Creating an effective Black Friday page for news companies involves strategic approaches that drive conversions and enhance the user experience. Instapage provides marketers with essential tools that empower them to develop visually appealing landing pages that resonate with their audience, increase trust, and drive customer loyalty. By utilizing Instapage’s robust features, you can optimize your landing page for meaningful results this Black Friday season.

Understanding your audience

Before crafting your Black Friday page, it’s crucial to define and understand your target audience. Utilizing detailed analytics and audience segmentation tools provided by Instapage, you can identify what resonates with different groups within the news sector.

  1. Conduct audience research: Gather data on your audience's interests and habits to tailor your content effectively.
  2. Use customer personas: Create user personas to visualize your ideal customer and cater your messaging accordingly.
  3. Analyze competitor strategies: Look into how competitors are positioning their Black Friday offerings to find gaps this season.

Creating your landing page

With Instapage, the process of building your Black Friday landing page becomes streamlined and efficient. The platform offers over 100 customizable templates and conversion-focused layouts that cater specifically to the news industry.

  1. Select a template: Choose a design that aligns with your brand and message for Black Friday.
  2. Customize with ease: Utilize Instablocks to quickly modify sections like CTAs, text, and images without needing coding skills.
  3. Incorporate multimedia: Add engaging visuals or videos that highlight your Black Friday specials and promote user engagement.

Optimizing for conversions

Once your page is live, it’s essential to continuously optimize it for maximum conversions. Instapage’s built-in A/B testing features allow you to experiment with different layouts and messaging.

  1. Run A/B tests: Create variations of your page to see which elements drive higher conversion rates.
  2. Utilize heatmaps: Analyze on-page behavior to understand which sections attract the most attention.
  3. Refine your metrics: Use analytics dashboards to track the effectiveness of your landing page and adjust accordingly.

By following these steps, you can build a powerful Black Friday page tailored for news companies, leveraging Instapage for optimal results.

Don't miss the opportunity to stand out this Black Friday. Instapage’s tools enable you to create a compelling landing page that resonates with your target audience.

Start your free trial today and take the first step towards a successful Black Friday campaign with Instapage!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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See how to build your black friday page for news companies in action

See how to build your black friday page for news companies in action

The countdown for Black Friday begins, emphasizing the need for business owners to prepare well in advance. Priyom from WPManageNinja introduces seven effective strategies to boost sales during this period, aiming to enhance customer experience as well. One key strategy highlighted is the significant influence of social media on consumer buying decisions, which can be as high as 71%. It suggests leveraging local influencers to amplify sales. Businesses are encouraged to use social media not just for promotion but also as a direct sales channel. By integrating these strategies, companies can not only increase sales but also create an engaging shopping experience for customers on Black Friday.

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