An innovative and straightforward online form generator for product development teams

Simplify form generation and customization with Instapage’s form builder for product development teams. Save your precious time for your relevant tasks and streamline data collection with a click.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages

Boost results through landing page optimization

MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages

MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages

Improve alignment across your creative team

Improve alignment across your creative team sidebar

MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with an online form builder for product development teams

Instapage’s online form builder for product development teams is a powerful tool to streamline data collection. This guide will help you navigate the initial setup and customization of forms to enhance your product development processes.

Follow these steps to create your first form

Log in or create a free Instapage account, then choose a free 14-day trial.
Add your company details, invite your teammates, and configure permissions.
Go to your Dashboard and click Assets -> Forms -> Create Form.
Create your form from scratch: rename and start customizing it.
Select the ADD FIELD menu from the left bar and drag and drop fields: choose from single or multi-line text, email, dropdown, radio buttons, and more.
Customize your fields and configure your form using FORM Settings and FORM Style options on the right sidebar.
Click Save to add your form to the landing page and streamline data collection.

By following these steps, you can efficiently create forms that cater to your team's needs. Start using Instapage's form builder today to enhance your product development initiatives.

Get more conversions with online form builder for product development teams

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What makes Instapage the best online form builder for product development teams?

Instapage stands out as the leading online form builder for product development teams due to its user-friendly interface and powerful customization options. You don't need any coding skills to create high-converting forms tailored to your target audience. Additionally, you can utilize our library of conversion-focused layouts to speed up your form creation process, making it efficient for teams looking to launch quickly.

Can I integrate the online form builder with other tools I already use?

Absolutely! Our online form builder for product development teams is designed to seamlessly integrate with a wide range of third-party applications including CRM systems, email marketing tools, and analytics platforms. This flexibility allows your team to easily sync data and streamline your workflow, which enhances productivity and insight into user engagement.

How does the Instapage form builder help improve conversion rates?

When you use our online form builder for product development teams, you can leverage built-in A/B testing and detailed heatmaps to analyze form performance. These experimental features help you identify which form elements resonate with users, allowing for data-driven adjustments that directly contribute to higher conversion rates. Plus, our dynamic text replacement ensures your forms are personalized, making them even more effective!

What type of customer support is available for users of the Instapage form builder?

Instapage is committed to providing exceptional customer support for users of our online form builder for product development teams. We offer 24/7 support through live chat and email, so you can receive assistance whenever you need it. Additionally, our comprehensive library of tutorials and webinars equips your team with the knowledge to make the most out of the form builder’s features.

Is the Instapage online form builder easy to use for new users?

Yes! One of the key advantages of our online form builder for product development teams is its intuitive drag-and-drop functionality, making it accessible for users of all skill levels. Even if you're just starting out, you’ll find the learning curve very manageable, allowing your team to quickly design and launch high-quality forms that drive engagement without extensive training.

What are the pricing options for Instapage’s form builder?

Instapage offers flexible pricing plans to accommodate various team sizes and needs with our online form builder for product development teams. Depending on the features required, our plans range from a basic tier for small teams to more comprehensive options for larger organizations requiring advanced capabilities. Each plan includes free trial periods, so you can test the features before committing.

How to online form builder for product development teams

Before starting your software technology product, it's crucial to understand the composition of your technology team. Investing time and money into building your app, software, or platform without the right team can lead to failure. Many entrepreneurs make the mistake of hiring based solely on cost, only to find that their hired team lacks the necessary skills when launch time approaches. This oversight can result in a product that must be discarded instead of presented to customers. Aria Chitta from Genesis Ventures emphasizes the importance of having a competent technology team while outlining the challenges faced by many who overlook this essential step in the development process.