An easy way to customize embeddable online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Customize embeddable online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization

Boost results through landing page optimization

Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization

Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to customize embeddable online form using Instapage's Form Builder

Instapage's Form Builder allows marketers to create customized forms quickly and efficiently. By simplifying the form creation process, you not only save time but also enhance user experience, ultimately boosting conversions. Here’s a step-by-step guide to help you get started.

Steps to customize embeddable online form effectively

Sign up with Instapage and start your 14-day free trial to explore all platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can easily customize your embeddable online form using Instapage’s powerful tools. Start your journey today and see how Instapage can enhance your marketing strategy!

Get more conversions with customize embeddable online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I customize my embeddable online form in Instapage?

With Instapage's intuitive drag-and-drop Form Builder, you can easily customize your embeddable online form by adding various fields like text, email, dropdown lists, and more. Once your fields are in place, simply use the Form Style menu to change the appearance of buttons and adjust settings for what happens upon submission, such as redirecting users to a new page or downloading a file. This flexibility sets your forms up for optimal user engagement and conversion.

What are the benefits of using Instapage to create an embeddable online form?

Instapage allows you to create high-performing, customizable embeddable online forms that are easy to manage through your central Form Library. The streamlined process enhances your productivity, enabling you to focus on conversion optimization. Additionally, with built-in A/B testing and heatmaps, you can continually refine your forms to ensure they perform at their best, a feature often lacking in competing platforms.

Can I integrate my customized online form with other tools?

Absolutely! Instapage's Form Builder supports seamless integrations with a variety of marketing tools and customer relationship management (CRM) systems. Whether you're looking to streamline your email marketing campaigns or connect with analytics services, our platform provides the flexibility to integrate your customized embeddable online form with tools you already use, enhancing your marketing efforts.

Is it easy to collaborate with my team when building a form?

Yes, collaboration is a breeze with Instapage! You can share your custom forms with team members for instant feedback, conduct real-time edits, and ensure everyone stays aligned on your marketing objectives. This feature is particularly useful for teams in fast-paced environments, making it easier to deploy effective campaigns that leverage your embeddable online forms.

What kind of customer support does Instapage offer for form builders?

Instapage prides itself on providing top-notch customer support for users of its Form Builder. Whether you need help customizing your embeddable online form or assistance with a specific feature, our dedicated support team is available to assist you through live chat, email, or comprehensive documentation. This commitment to customer care ensures you can create and optimize your forms without any roadblocks.

How does Instapage's pricing for the Form Builder compare with competitors?

Instapage offers competitive pricing for its Form Builder, especially considering the robust features and ease of use. With the ability to customize your embeddable online form and utilize advanced optimization tools, you're getting significant value for your investment. Unlike many competitors that may have hidden fees or limited functionalities, Instapage provides a transparent pricing structure that supports all your marketing goals.