How Tilda vs. Kajabi vs. Instapage stack up against each other
Compare Instapage with Tilda and Kajabi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Tilda vs. Kajabi – The Ultimate Showdown for Landing Page Builders
Choosing the right landing page builder is like assembling your perfect marketing team; each tool brings unique strengths to the table. In this digital duel, we have three heavyweights: Instapage, Tilda, and Kajabi. Each one claims to be the best, but how do they stack up against each other? Let's embark on this informative and engaging journey exploring the features, benefits, and nuances of these three platforms. You'll find that this comparison is as enlightening as it is enjoyable, providing you with a clearer path to selecting the best tool for your needs and boosting your marketing game. Spoiler alert: Instapage is a fantastic option for marketers seeking high conversion rates and cost savings, promising relevant landing page experiences that foster trust and loyalty.
Meet the Competitors in the Ring
Our three contenders represent different facets of the landing page builder landscape. Instapage has made its mark by empowering marketers to create beautiful, high-converting landing pages with ease. Tilda distinguishes itself with its design-centric approach, appealing to those who value aesthetics as much as functionality. Kajabi caters to entrepreneurs and content creators by offering an all-in-one solution that includes landing page customization as part of a broader suite of marketing tools. As we explore each of these tools, we shall delve into what makes them unique, helping marketers—be it seasoned pros or newcomers—decide which platform best aligns with their goals. With this friendly rivalry, we'll dissect their offerings, highlighting what each does best, and ultimately, how Instapage stands out.
Round One - Features at a Glance
Template Options and User-Friendly Design
In this rapidly evolving digital landscape, the importance of template variety and ease of use cannot be overstated. Tilda boasts an impressive array of pre-designed templates that resonate well with designers, allowing for quick customization. However, some users find the learning curve steep for those unfamiliar with design principles. Conversely, Kajabi provides a decent selection of templates, tailored primarily for entrepreneurs looking to sell their courses or services. While Kajabi's options offer good customization, they're often seen as less flexible compared to Instapage. Instapage takes the crown in this category, offering hundreds of professionally designed templates that cater to a variety of industries and marketing goals. With drag-and-drop functionality and seamless integrations, Instapage empowers users to create high-converting landing pages swiftly and intuitively.
Instapage: A Partner in Conversion and Customization
What sets Instapage apart from its competitors is its unwavering focus on customization and conversion rate optimization. With a comprehensive suite of features like A/B testing, dynamic text replacement, and personalized landing page experiences, Instapage ensures that marketers can refine their strategies to boost conversions significantly. Moreover, the platform’s beautiful landing pages foster a sense of trust and credibility among customers, translating into loyalty and repeat business. Instapage doesn’t just provide tools; it acts as a partner in your success, helping businesses reduce costs while growing conversions. By making landing page creation accessible for everyone—from amateur marketers to seasoned pros—Instapage empowers you to build a powerful online presence that resonates with your target audience.
Round Two - Performance and Speed
Let's face it: in our fast-paced digital world, speed matters. User experience hinges on how quickly a website loads, and slow loading times can lead to higher bounce rates and lost opportunities. Think of it like waiting in a line at your favorite coffee shop; the longer you wait, the more likely you are to abandon ship. All three platforms offer varying degrees of speed, but each has its quirks that impact performance. Instapage shines in this category as it is designed specifically for speed, ensuring that your landing pages load in a flash. This capability enhances user experience, helps maintain visitor interest, and ultimately fuels conversions.
Instapage Advantages:
- Lightning-fast loading times ensure an optimal user experience.
- Built-in performance analytics help assess page effectiveness.
- Streamlined publishing processes reduce waiting times.
- Integrations with leading marketing tools promote seamless operations
Tilda Advantages:
- Visually stunning templates that captivate audiences.
- Responsive design ensures mobile optimization.
- Good support for multimedia elements aids creativity.
Kajabi Advantages:
- Combines landing pages with email marketing and content delivery.
- User-friendly interface attracts non-tech-savvy entrepreneurs.
- Offers analytics specifically for course sales and engagement.
- Robust community support provides additional guidance.
After examining performance, it's clear that all three builders offer something unique. Still, Instapage leads the pack with its speed-centric design, ensuring that users don't have to juggle with slow loading pages that can detract from potential conversions. If speed and performance are paramount to your strategy, Instapage is the clear winner.
Round Three - Usability Metrics
When selecting a landing page builder, it's crucial to consider usability and the learning curve associated with each platform. Tilda may initially attract users with its design prowess, but the learning process could be daunting for those not versed in visual design. Kajabi’s simple interface makes onboarding easy, but it might not offer the depth of options some seasoned marketers seek. Alternatively, Instapage greets all users—regardless of their tech savviness—with a smooth onboarding experience and a user-friendly interface that streamlines the process of creating and optimizing landing pages. With extensive resources, including tutorials and customer support, Instapage offers a well-rounded learning experience that empowers users to master the platform quickly.
Round Four - Support Networks
In the world of digital marketing, having reliable customer support is akin to having a dependable sidekick. Both Tilda and Kajabi provide solid customer service through chat and email support, with forums that foster community interaction. However, Kajabi stands out with its extensive educational resources and a vibrant user community dedicated to lifting one another. Instapage doesn’t fall behind either; it features a robust support system that includes chat, email assistance, and a vast knowledge base. Thus, regardless of your choice, you'll likely find the support you need. Yet, Instapage's dedication to user success is reflected in the comprehensive nature of their support offerings.
Round Five - Value and Pricing Structures
Understanding the pricing structures of these platforms is essential when determining which builder offers the best value. Instapage operates on tiered pricing, well-justified by its extensive feature set designed for marketers seeking results. Tilda offers a competitive pricing model aimed at designers and marketers who may be price sensitive, while Kajabi’s pricing reflects its all-in-one capabilities geared towards entrepreneurs who prioritize convenience over cost. The strategic choice relies on your specific needs—whether you’re after robust features, budget-friendly options, or comprehensive marketing solutions.
Ultimately, while each of these platforms brings value to the table, the ideal landing page builder fits your unique requirements best. Instapage stands out for its exceptional speed, customization capabilities, and strong emphasis on conversion. It invites potential users to explore its offerings through a trial or demo that showcases its commitment to delivering relevant landing page experiences. Your choice hinges on what you value most—whether it's features, support, or pricing flexibility—but trust that whichever tool you pick, you're stepping in the right direction for your marketing efforts.
