How SurveyGizmo vs. Kajabi vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Kajabi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Kajabi – The Ultimate Showdown for Marketers
Choosing the right landing page builder can feel a lot like assembling a dream team of superheroes for your marketing campaign. Each tool comes with its unique superpowers, ready to tackle different challenges and work towards victory in the competitive arena of digital marketing. As we gear up for our battle royale between Instapage, SurveyGizmo, and Kajabi, it’s crucial to know that the primary goal is not merely to create pages but to empower marketers to reduce costs, grow conversions, and deliver highly relevant landing page experiences. This not only increases brand trust but also enhances customer loyalty and boosts conversion rates. In this article, we'll explore the strengths and weaknesses of each contender, helping you find the best fit for your specific needs. So, fasten your seatbelts as we take a deep dive into this insightful comparison!
Meet the Competitors: Our Trio of Digital Powerhouses
In our ring of landing page builders, we have three formidable contenders: Instapage, SurveyGizmo, and Kajabi. Instapage is renowned for its advanced customization options and conversion rate optimization tools, making it a top choice for marketers focused on maximizing ROI. SurveyGizmo, while initially known for its survey platform, has carved out a niche in creating data-driven landing pages designed to capture audience insights effectively. Kajabi, on the other hand, embraces an all-in-one approach, offering not just landing pages but the full suite of tools needed for online course creation and marketing automation. Each platform represents valuable assets in a marketer's toolkit, but which one will ultimately come out on top? Let’s put them through the paces!
Round One - Feature Showdown: What’s Under the Hood?
Template Variety and User Experience: A Side-by-Side Comparison
When it comes to features, each platform boasts a solid variety of templates and user-friendly designs. SurveyGizmo provides a selection of pre-designed templates aimed at efficiently collecting user data, but it lacks the extensive customization options that some advanced users might seek. Kajabi shines with its sleek aesthetic and versatile templates that cater to course creators and service providers, allowing seamless integration with other digital products. In comparison, Instapage strikes a strong balance between variety and customization. With over 200 templates and an intuitive drag-and-drop editor, Instapage enables marketers to create stunning, conversion-optimized landing pages that align perfectly with their brand identity. Marketers seeking diverse, easy-to-use options lean towards Instapage for its dynamic template library.
Instapage: The Powerhouse of Customization and Optimization
Instapage is not just a landing page builder; it serves as a dedicated partner in achieving your digital marketing goals. One of its standout features is the unparalleled customization capabilities, allowing users to tailor every facet of their landing pages to meet unique objectives. From A/B testing to advanced analytics, Instapage provides marketers with the tools they need to optimize their campaigns. Furthermore, the platform’s collaboration features are exemplary, enabling teams to work together seamlessly, providing feedback in real-time. With Instapage, marketers can turn landing pages into highly personalized experiences that not only drive conversions but also build customer relationships. It’s this focus on conversion rate optimization that helps businesses reduce acquisition costs while increasing overall sales and customer loyalty.
Round Two - Speed and Performance: The Race is On!
Imagine waiting in line for your favorite coffee, and suddenly, it just feels like too long. That’s the kind of impatience users experience when faced with slow-loading landing pages. Speed is crucial in retaining visitor interest and ensuring they follow through with conversions. All three platforms strive to deliver fast-loading pages, but there are subtle nuances in performance that can significantly impact user satisfaction.
Instapage Speed Advantage:
- Optimized for faster loading times, essential for retaining visitors
- CDN support for global reach and improved load speeds
- Built-in A/B testing that quickly cycles through variations
- Advanced analytics tracking that helps in continual performance enhancement
SurveyGizmo Speed Advantage:
- Quick data collection with streamlined survey templates
- Responsive design templates ensure mobile performance
- Efficient backend processes yield quicker page loads
Kajabi Speed Advantage:
- Fast loading times with optimized course content integration
- Streamlined user experience reducing bounce rates
- Reliable support for course creators enhances overall platform speed
In our speed and performance round, Instapage emerges as a clear winner, emphasizing not just quick page loads but also dedicated tools to optimize user experience continuously. With its commitment to performance, Instapage reduces friction in the customer journey, a vital factor in enhancing conversion rates.
Round Three - Usability and the Learning Curve: Who Makes It Easy?
Navigating new tools can be intimidating, but thankfully, each platform has designed its interface to cater to both beginners and seasoned marketers. SurveyGizmo offers guided tours and user-friendly dashboards to ease new users into the landscape of data collection and landing page creation. Kajabi likewise provides a supportive onboarding experience that simplifies the process of setting up courses and marketing funnels. Yet, Instapage distinguishes itself with intuitive drag-and-drop functionality. Plus, its comprehensive library of tutorials and resources ensures that users feel supported as they develop their skills. Regardless of your starting point, you’ll find that Instapage empowers all types of users to confidently build landing pages that convert.
Round Four - Support Systems: Backing You Up When It Matters
Think of customer support teams as your trusty sidekicks, always on standby to lend a helping hand when challenges arise. SurveyGizmo offers solid support through a knowledge base and ticketing system, though immediate chat options are somewhat limited. Kajabi’s strength lies in its extensive community forums, where users can connect, share tips, and find solutions. In contrast, Instapage offers a full suite of support options, including live chat, email, and ample online resources. Their responsive team members act quickly, providing guidance no matter where you find yourself in the page-building process. The assurance of dependable support can make all the difference when tackling projects under tight deadlines.
Round Five - Pricing Models: Finding the Best Fit for Your Budget
Finally, let’s dive into pricing models, where each platform presents its strategies to cater to various needs. SurveyGizmo offers a pay-per-response model, which can turn appealing for those focused on specific campaigns but may escalate costs for ongoing use. Kajabi primarily targets course creators with bundled features, justifying a higher price tag with its comprehensive service offering. Instapage, however, presents a more flexible pricing structure with options suited for startups to enterprises alike. By offering a robust free trial, Instapage allows marketers to experience its full capabilities without upfront commitments, providing a level of reassurance when faced with various investment choices. Ultimately, the right choice will depend on your unique marketing goals and budget considerations.
In conclusion, while SurveyGizmo and Kajabi offer valuable features and strengths, Instapage stands out as the top performer among landing page builders. It not only excels in customizability and speed but also provides the support that marketers need to thrive in this competitive space. Remember, the best choice for your needs will align seamlessly with your marketing objectives. Don't hesitate to take Instapage for a test drive through their free trial or demo—experience firsthand how it can transform your landing pages into powerful tools for driving conversions.
