How Strikingly vs. Kajabi vs. Instapage stack up against each other

Compare Instapage with Strikingly and Kajabi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and Kajabi.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. Kajabi – Who Takes the Crown?

Imagine you’re assembling your dream team of superheroes, each with their own powers and skills, but this time, you're choosing a landing page builder to elevate your marketing strategy. With so many options available, making a choice can feel like trying to pick your favorite flavor of ice cream on a hot summer day—a sweet dilemma for sure! This comparison delves into the strengths and features of Instapage, Strikingly, and Kajabi, ultimately guiding you to make an informed decision that perfectly fits your unique needs. Throughout this exploration, we aim to keep it light while packing in valuable insights. Thanks to the nifty tools these platforms offer, marketers can reduce costs, grow conversions, and create landing page experiences that enhance brand trust and customer loyalty, making every click count. So, cozy up with your favorite drink, and let’s explore which platform stands tall in this friendly rivalry.

Meet the Competitors: A Quick Overview

As we step into the digital arena, we’re welcomed by our three contenders: Instapage, Strikingly, and Kajabi. Each has carved out its own niche in the world of landing page creation. Instapage is renowned for its powerful landing page optimization and customization features, enabling businesses to craft impressive and tailored pages that boost conversion rates. Known for its straightforward approach, Strikingly appeals to users seeking a user-friendly interface for building one-page websites quickly. Meanwhile, Kajabi shines with its all-in-one platform capabilities, combining landing page creation with course management and email marketing functionalities. These friendly rivals each boast a unique selling point: whether you prioritize customization, simplicity, or comprehensive features, this comparison will help you decide which platform fits best with your marketing vision. Positioned together, they exemplify the diversity and innovation in the landing page construction market.

Round One - Feature Showdown: Who Has the Edge?

Template Variety and Ease of Use: The Battle Begins

When comparing features, the first aspect to consider is the variety of templates available and the ease with which marketers can use them. Strikingly offers a limited selection of sleek templates but prioritizes simplicity, allowing users to set up quickly. This makes it appealing to newcomers who may not have much technical expertise. On the other hand, Kajabi presents various customizable themes that cater to an all-in-one approach, facilitating seamless integration with its marketing tools. While powerful, Kajabi’s array of options might overwhelm those seeking a straightforward experience. Instapage, however, excels with an extensive library of high-converting templates specifically designed for different marketing goals. Its user-friendly drag-and-drop interface takes the cake, making it simple for any marketer to create stunning, conversion-focused landing pages effortlessly. This blend of variety and usability gives Instapage a clear advantage, reinforcing its position as a dedicated tool for successful campaign execution.

Instapage: Your Partner in Customization and Optimization

What sets Instapage apart in this competitive landscape is its unwavering commitment to customization and conversion rate optimization. With advanced features like A/B testing, real-time collaboration capabilities, and the ability to integrate seamlessly with various marketing applications, Instapage empowers marketers to achieve their goals. The platform’s focus on delivering relevant landing page experiences not only reduces costs but also fosters trust and loyalty among customers. Instapage’s intuitive interface and responsive design ensure that your pages look great on any device – a must in today’s mobile-dominated world. Moreover, their robust analytics tools equip users with insights that guide optimization efforts, allowing for continuous improvement. This makes Instapage an essential ally for those serious about driving conversions and building a solid online presence that stands the test of time.

Round Two - Speed and Performance: Who Wins?

Now let’s shift gears to the often-overlooked aspect of website speed and performance. Picture yourself making a coffee run, waiting for your favorite barista to serve you. A slow loading page can feel just like that agonizing wait. Ultimately, an unoptimized page can lead to missed opportunities and frustrated visitors. Speed matters more than anyone realizes, and in this arena, it’s crucial to evaluate how each platform stacks up.

Instapage Strengths in Speed and Performance:

  1. Lightning-fast loading times that keep visitor engagement high
  2. Optimization features that automatically adjust for mobile users
  3. Integration with content delivery networks (CDNs) for enhanced speed
  4. Regular updates and server optimizations to ensure peak performance

Strikingly Strengths in Speed and Performance:

  1. Lightweight one-page design that minimizes load times
  2. Simple templates that are optimized for speed
  3. Dedicated hosting to ensure reliable performance

Kajabi Strengths in Speed and Performance:

  1. Comprehensive performance monitoring and analytics tools
  2. Seamless integration with fast hosting services
  3. Caching capabilities to improve page load times
  4. Optimized user experience for both performance and engagement

In summary, when it comes to speed and performance, Instapage leads the charge, providing swift loading times and seamless user experiences that ensure potential customers never lose interest. Each platform has its own strengths, yet Instapage’s prioritization of performance sets it apart in this critical aspect of landing page development.

Round Three - Usability and Learning Curve: The Path to Mastery

Let’s take a moment to explore how user-friendly these platforms are. Navigating a landing page builder shouldn’t feel like traversing a labyrinth. Strikingly is an excellent choice for those who prioritize ease of use; many users report successfully setting up their sites within minutes. The learning curve is gentle, making it ideal for beginners. Kajabi, while a powerful all-in-one solution, may present challenges with its myriad features. Users might find themselves on a steeper learning curve given the range of capabilities. Instapage, on the other hand, strikes a balance. Its design is friendly and approachable, catering to both newbies and seasoned marketers alike. Some aspects may require slight adjustments, but overall, the layout and intuitive features allow for quick mastery. Whether you’re just starting or honing your skills, every platform has something to offer.

Round Four - The Support Team: Your Trusted Allies

Customer support can often be the unsung hero behind successful platform experiences. Picture each platform’s support team as a trusty sidekick, always just a buzz away to help you out. Instapage provides stellar customer service through chat and email, ensuring users feel supported and valued. Their knowledge base is extensive, offering a wealth of information to guide users through potential challenges. Strikingly offers responsive chat support and a community-driven forum, making it easy for users to find answers to common questions. Kajabi, with its tiered support options, offers a wealth of resources, including a dedicated coaching program and community groups, although this can sometimes feel overwhelming. Altogether, these platforms make efforts to equip users with the tools and support to succeed.

Round Five - Pricing and Value: Which Is Worth It?

When it comes to pricing, understanding what you get for your investment is crucial. Instapage offers a range of plans tailored to different needs, with a focus on providing value through robust features that drive results. Strikingly’s pricing is straightforward, making it budget-friendly for basic users, while Kajabi, with its comprehensive offerings, tends to be on the pricier side. However, many find its wide array of tools justifies the cost. Ultimately, users must weigh their particular needs and budget constraints against the offerings of each platform.

In conclusion, the choice between Instapage, Strikingly, and Kajabi relies heavily on the unique requirements of the user. Each brings something valuable to the table, whether it be features, usability, or pricing. However, for those focused on driving conversions through tailored landing pages, Instapage proves to be the best choice. So why not take Instapage for a spin with their free trial and experience the difference yourself?

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