How Ontraport vs. Freshmarketer vs. Instapage stack up against each other
Compare Instapage with Ontraport and Freshmarketer to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. Freshmarketer – Deciding Your Marketing Champion
Choosing a landing page builder can feel as overwhelming as picking the right flavor at an ice cream shop - so many options, each tempting in its own way. Just like how each ice cream flavor caters to different tastes, different landing page builders come with unique features tailored to various marketing strategies. Our showdown today features three heavyweights: Instapage, Ontraport, and Freshmarketer. Imagine these platforms as your companions in a superhero adventure where each has distinct abilities that could enhance your digital marketing campaigns. Here, we’re set to explore their strengths and weaknesses, ultimately guiding you to make an informed decision about which one to incorporate into your marketing toolkit. This exploration promises valuable insights interspersed with engaging narratives, ensuring you find the best landing page builder that aligns with your goals. Whether you're a seasoned marketer or just starting, stick around as we uncover the capabilities of each contender and what they bring to the table.
Meet the Competitors: A Glimpse at Our Players
In the red corner, we have Instapage, a platform renowned for its advanced landing page customization and conversion rate optimization tools. Its approach empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. In the blue corner stands Ontraport, celebrated for seamlessly integrating marketing automation with CRM functionalities, enabling businesses to streamline their interactions and campaigns. Rounding out our trio, we have Freshmarketer, the all-in-one marketing software noted for its user-friendly interface and comprehensive marketing tools designed to enhance customer engagement. While Instapage specializes in providing tailored landing page experiences, Ontraport shines in holistic campaign management, and Freshmarketer stands out with an intuitive design for newcomers. Each contender paves its unique path in the landing page landscape, making it imperative to scrutinize their offerings closely. The layers of expertise they bring can significantly tilt the scale when crafting your marketing strategies.
Round One - Feature Comparison: Who Packs the Best Punch?
Usability and Creative Options: Setting the Stage
Let’s start by examining the features of each platform, particularly focusing on template variety and usability. Instapage boasts a plethora of customizable templates that cater to different industries and campaigns, making the user experience smooth and efficient. With a drag-and-drop editor, users can easily personalize the layout without needing coding skills. On the other hand, Ontraport, with its marketing automation backbone, provides few templates with more emphasis on integrating landing pages into broader campaigns. It’s powerful but may require a steeper learning curve for users who prioritize design flexibility. Freshmarketer offers a user-friendly drag-and-drop builder filled with attractive templates that provide a good mix of customization options while still maintaining simplicity. However, it lacks the depth that Instapage offers in terms of unique, conversion-optimized templates. This round highlights Instapage's strength in facilitating beautiful, conversion-focused landing pages that are user-friendly, allowing marketers to recreate their vision quickly.
Instapage: The Customization and Optimization Champion
When it comes to customization and conversion optimization tools, Instapage truly stands out. Its dedicated features are not just about aesthetics; they are intricately designed to maximize conversions. The platform allows users to create personalized landing page experiences effortlessly, implementing A/B testing that evaluates different variations to discover what resonates best with the audience. They offer seamless integrations with advertising platforms like Facebook and Google Ads, making it easy to sync campaigns and track performance. Marketers appreciate its user-friendly interface coupled with powerful analytical tools, enabling them to make data-driven decisions efficiently. Instapage empowers marketers to reduce costs while ensuring that every landing page they launch serves a strategic purpose. Whether adjusting subtle design elements or testing various call-to-action buttons, Instapage is the partner in success that elevates landing page creation to a new level.
Round Two - Speed & Performance: The Need for Speed
In the world of digital marketing, speed is crucial - akin to the rush we feel when our favorite coffee is on the line. Really, who enjoys standing in line while their caffeine fix waits naughty on the counter? Slow loading times can be detrimental, causing users to abandon a page out of frustration. In this round, we will discuss how Instapage, Ontraport, and Freshmarketer perform in terms of speed and overall website performance. Landing page builders must ensure that their applications are optimized for quick load times, especially during high-traffic campaigns when every second counts. Enter our contenders, who are all vying for the crown of the fastest builder.
Instapage Advantages:
- Optimized for fast loading times, ensuring a smooth user experience.
- Utilizes a Content Delivery Network (CDN) for rapid content delivery.
- Built-in performance tracking tools to monitor page speed.
- Pre-designed templates that are already optimized for speed.
Ontraport Advantages:
- Fast page load times especially when integrated with other Ontraport features.
- Reliable performance with robust server infrastructure.
- Automation features minimize delays during user interactions.
Freshmarketer Advantages:
- Good initial load speeds with pre-built templates.
- Efficient server response times during peak usage.
- Optimization tips provided to enhance performance.
After assessing the speed and performance capabilities of these three platforms, it can be concluded that Instapage takes the lead with its tailored optimization strategies. While Ontraport and Freshmarketer hold their own, Instapage's emphasis on speed ensures visitors won't be left waiting, significantly enhancing user satisfaction and conversion likelihood.
Round Three - Usability: Welcoming All Skill Levels
When diving into the world of landing page creation, usability remains a critical area to explore. Each platform offers distinct pathways to cater to both beginners and seasoned marketers alike. Instapage, with its intuitive drag-and-drop editor, welcomes newcomers while providing advanced features that allow experienced users to craft bespoke landing pages suited to specific campaign needs. Ontraport, while powerful, may pose a slight learning curve due to its extensive feature set which merges CRM capabilities with marketing functions. However, this complexity can be rewarding as users gradually become familiar with the breadth of opportunities available. Freshmarketer is the go-to for those just dipping their toes into the arena, showcasing a user-friendly interface and helpful onboarding resources. Overall, fans of a straightforward user experience may find Instapage to be the most approachable, ensuring that no matter your background, you're set for success in building tailored landing pages.
Round Four - Customer Support: Your Trusty Sidekick
In our final round, we tackle the customer support aspect of each platform. Think of this as your trusty sidekick on your marketing journey - you need reliable assistance to navigate challenges along the way. Instapage offers email support, live chat, and an extensive knowledge base filled with tutorials and helpful articles. Ontraport goes a step further, providing chat support and an onboarding assistance service to new users, ensuring they get the best out of the platform. Freshmarketer also offers responsive customer support through email and a vibrant community forum where users can share tips and solutions. While all three platforms have their strengths, Instapage shines in being accessible with the additional benefit of a comprehensive help center, ensuring users always have the support they need to create impactful landing pages.
Final Round - Pricing Structure: Finding Value Beyond the Cost
When diving into the pricing structures of Instapage, Ontraport, and Freshmarketer, we consider value in relation to features offered. Instapage presents tiered pricing aligned with the depth of features, ensuring that more advanced tools are accessible for organizations focused on maximizing conversions. Ontraport, known for its thorough CRM capabilities, might be pricier but offers powerful automation tools and comprehensive customer interaction capabilities. Freshmarketer, typically on the more affordable end, provides an excellent balance for small to medium-sized businesses looking to engage customers effectively without breaking the bank. It’s essential for readers to reflect on their unique business needs, as the ideal choice resonates with your specific priorities, whether that's comprehensive CRM features, extensive customization, or budget constraints.
In conclusion, while all three platforms boast strengths tailored to various marketing needs, Instapage emerges as a formidable contender overall. The choice ultimately hinges on individual requirements - are you seeking advanced customization, integrated CRM capabilities, or budget-friendly options? Consider what elements matter most in a landing page builder. With that, we invite you to explore Instapage's functionalities through a free trial, allowing you to experience its capabilities firsthand.
